QR or Quick Response Codes are a type of two-dimensional barcode that can be read using smar tphones or dedicated QR apps, that link directly to text, emails, websites, phone numbers and more.
With over half of us now owning smart phones, QR Codes have the potential to have a huge impact on advertising and marketing. The QR code also makes it an interactive experience and something people can do on the go.
If you have a smart phone there are a number of different bar-code scanner applications such as Red Laser, Barcode Scanner and QR Scanner that can read and decode data from a QR code. You can also create a QR code using the free websites below:
A QR Code is an 'image-based hypertext link' that can be used off-line – any URL can be encoded into a QR Code. For example you could have it link to your social media account. Facebook for example, have provided the QR code above so that people can message you easily and quickly.
You could have your QR code in newspapers, magazines, brochures, leaflets and on business cards for people to scan. You could have them printed on product packaging or labels, or advertisements of any type.
A QR code is meant for print, rather than on the web. If you placed your QR code onto your website, it would be pretty pointless. You want people to be inspired to get their phone out and scan your QR code. So it should be included in eye catching promotional material like a flyer or leaflet. It's a great way to get traffic to your web pages, in order to see more clients or customers sign up or buy!