Once your website is complete and live, there are a number of things you can check to make sure you've done what you can to give it the best chance in Search Engine results.
During your build, if you built your website with Toolkit Websites, you would have had your website built using web standards as default. But there are a number of extra items that you can apply, to give your website that extra boost.
We also have a health check of our own, to keep an eye on all items mentioned below.
On Site Optimisation.
You can check that you have given your website a description and noted down what top 5 phrases or keywords you want your website to be found for. The website description is what appears below your website name and link, in Google results.
You can make sure you have given each of your pages individual descriptions and keywords, as well as an alias. These are all easy to edit and control in The Toolkit.
Other items include logo alt text, giving all of your images alt text, linking between pages on your site where necessary and to other, relevant websites or sources if need be.
You must also check that your website is mobile friendly. You can use Google's mobile friendly test to take a look.
Social Media Integration:
So many people forget about the power of Social Media when it comes to Search Engine Optimisation. Google loves fresh and good quality content. So what better place to create, cultivate, share and engage conversation than on Social Media platforms? All the while, linking your accounts back to your website and embedding them onto your web pages.
Facebook, Twitter, LinkedIn, Google Plus, Youtube, a blog and many more could be the answer to driving traffic to and from your website. Plus it's free marketing, and you shouldn't really turn down anything that's free!
Search Engine Services:
If you haven't already, you can set up an Analytics account to track traffic to your website. It also provides you with statistics about the visitors to your site including keywords they've typed in to find your website, what pages are visited the most and more.
See here, reasons why you could have a high bounce rate.
Google's favourite thing? Quality & Relevance.
Having Google Webmaster Tools is also a huge bonus, including creating and submitting an XML site map, and Google My Business account.
Plenty of these services and tools are free of charge to set up and manage yourself. There are paid for services out there such as AdWords and Adsense. We always recommend getting an idea of the traffic to your website, and looking at how your website performs the first few months after going live... then you can decide on the strategy you are going to implement next to improve, boost and expand on your SEO.
If you have any questions about any of these services, simply get in touch! We'd be happy to help.