We wrote a while back about Mobilegeddon, the change Google made to it's algorithm on the 21st April. Google aimed to roll out an update to rank sites it labels as “mobile-friendly” higher on mobile search results, for mobile users only. It's important to note that the new change has drastically changed the searches on Mobiles and as mentioned back then, the change does NOT affect desktop searches at all.
Why has Google changed it's algorithm to favour mobile sites in mobile searches?
Google says: "Mobile is changing the world. Today, everyone has smart phones with them, constantly communicating and looking for information. In many countries, the number of smart phones has surpassed the number of personal computers; having a mobile-friendly website has become a critical part of having an online presence.
The desktop version of a site might be difficult to view and use on a mobile device. The version that's not mobile-friendly requires the user to pinch or zoom in order to read the content. Users find this a frustrating experience and are likely to abandon the site. Alternatively, the mobile-friendly version is readable and immediately usable.
To make it easier for people to find the information that they’re looking for, we’re adding a “mobile-friendly” label to our mobile search results."
So what are the options? How do you go about making your website mobile-friendly?
Now that Google's update is in full swing, it's important to know the three types of website that you can have, and what the differences are.
If your website has a desktop version, this can still be viewed on different devices including tablets and phones. For the best viewing experience, people will use a desktop for this version of the site, but if they wish to view it on the go, they can.
2. Mobile Site (Mobile Friendly)
A mobile site is a separate website built and designed for Mobile and Tablets only but based on your desktop sites branding, navigation and content. Mobile websites are designed with large navigation, easy to read content and optimised images for smaller screens.
View examples of our mobile site service
3. Responsive Design (Mobile Friendly)
Applying a responsive design to your website means that your website is built for all screen sizes. A responsive website will 'respond' and collapse/expand automatically to fit the screen it is being viewed on.
View examples of our responsive website service
So whether you are viewing on a mobile, tablet or PC monitor, the website would reformat itself automatically to give the viewer the best possible experience. Responsive design is Google’s recommended design pattern.
Read a more in depth article about the different between a mobile site and responsive design.
Before deciding on the route you'd like to take, it might be worth taking a look at your Google Analytics data. It will tell you what devices most visitors to your site use to view your website, which gives you a clear indication of whether you need to upgrade your website from optimised to having a mobile or responsive design.
Why not get in touch with us today to discuss your options? You can call us on 02380 633 644, or simply drop us an email to email@example.com