We get asked this question a lot. How does Google rank web pages in its SERPs?
We aren't SEO experts but the information we do know about how Google's algorithm works, is very interesting. Over the years, Google have given very little away about how they rank web pages. After all, everyone wants to be top of Google, and not everyone can be!
The one thing we know that Google loves is Relevance and Quality.
Relevance: Google looks at how well the page answers a persons search or the keywords they've typed in. Google then works out how relevant the website is, to the query submitted. Google will scour your website for keywords, your overall content and accessibility of your website. If the searcher is on a mobile, and your website is not mobile-friendly for example, it's going to deem your website as "irrelevant" to the searchers needs.
Because of the amount of websites that exist, Google's job is to categorise and order the search results in a particular way, before offering them as the 'best' results. After all, Google has a job just like everyone else. To provide accurate and relevant results.
Quality: A few years ago, Google revealed their latest Search Quality Rating Guidelines, a 160-page document about what Google thinks it's users want. Google have a team dedicated to finding out how to improve and tweak the algorithm so that it offers the best and most reliable service to the user. This algorithm is being changed all the time. It also evolves, which we have seen recently with the rolling out of a 'mobile-friendly' requirement.
For a website to be good quality, you need to have well written and constructed content. You need to make sure any back links are useful and 'relevant.' You will need to have active and engaged social media accounts, well thought out keywords and page descriptions, you'll need a website that is built using basic web standards and guidelines and most of all, you will need to update your website content regularly.
It really isn't as complex as it sounds. Want to have a chat about how to improve your website's SEO? Get in contact with us today!