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Toolkit's Guide to: Schema Markup


How to Boost Your SEO by Using Schema Markup

First of all, what on earth is Schema Markup?

Schema markup is a new form of optimisation and is known for being a particularly powerful tool when it comes to Search Engine Rankings. Once you've gotten used to the concept and method of schema markup, you can boost your website in the search engine result pages by using it for the pages of your website.

Definition: Schema mark up is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. 

Schema.org provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by the major search engines: Google, Microsoft, Yandex and Yahoo!

Schema markup tells the search engines what your data means, not just what it says.

The content on your website gets indexed and returned in search results that use the phrases or keywords included within your content. If your content is relevant and well written, it is likely that Google will offer up your website as a relevant and good search result. With schema markup, some of that content gets indexed and returned in a different way depending on what the content is for.

For example. A schema markup could be applied for a schedule of events/ times. A cinema such as Odeon has listings for it's film times. When you search for film times in your local area for a particular movie, it's useful for the times to pop up in the results page without you even having to click on the link!



Schema markup uses a unique semantic vocabulary in microdata format. When a website has this markup in place, the search results can identify what the website is about, what they do, pricing and other information in a more uniform and easy to find layout. This is great for the user and for getting accurate and relevant search results... and Google in particular will like this because their end goal is to provide the user with the best experience. It goes hand in hand.

So how do you add Schema Markups to your site via Google?

Simply visit the website and follow the steps. Select the type of data that you want to markup, such as articles, blog, book etc. There are 642 Types overall to choose from.

Once you've completed all the steps, all you need to do is make sure that the Schema Markup is added into the HTML source code of your website pages. It really is that simple.

If you would like to discuss ways in which to improve your overall Search Engine Optimisation for your website with us, simply contact us.