For most people, building a website can be a daunting and frustrating task. Many people that want a website for their business don't keep in mind that the website needs to be created to respond to a users needs, and therefore needs to be built in such a way that will be relevant, useful and good quality to the visitor.
Here are some things we must avoid when creating a website...
1. Using fonts, or text that are not legible or easy to read
One of the most important things that your site must have is content that is readable, easy to access and of good quality.
Beautiful typography and swirly text is all well and good, but when it comes to people being able to decipher your web content, practicality must come above aesthetics.
Making sure that your website is easy on the eye in terms of design, easy to navigate and that the font used is easy to read, should be top if your list. Google Fonts have a variety of styles and font faces to choose from, meaning that your typography can still be artistic and unique.
2. Bad Content Layouts
Sometimes less really is more. Simple and minimal layouts are easier and much more enjoyable to navigate through. If you have a website with pages that are loaded with content, boxes and call to actions it can be difficult to know where to start. Avoid people bouncing from your site by leading them into your content with ease. Full width panel websites with a gentle scroll are perfect for a home page first impression. Internal pages can be more content rich if need be, but layouts should break up the text to be easier and readable chunks.
3. Bad Navigation
The easier it is for people to get to your website pages the better. You should always have your main page navigation in the menu bar in a fixed position on your website. People are used to this being at the top so that they can flick to the page of their choice and back again. If you do have links from pages to other pages, make them clear and make them relevant.
Your website doesn't have to house all of the information about your business. In fact, giving them a taster of what you do and what you have to offer will entice people to get in touch with you to learn more. Only having the content that you need will make your website relevant, better quality and more enjoyable to navigate. At the end of the day, these are the types of sites Google favour, and that will ranking highly in search results.