Charities, above all else, need some sort of platform to inform the public what they want to raise money for. For a non-profit business such as a charity, a website is perfect. In a world where Social Media is around every corner, the best place to have your charity is on the web. Websites are a cheap form of advertisement as charities can come to us and only have to pay as little as £15 a month. One Prime Time TV advert alone costs around £50,000 in the UK during a Prime Time show. When it comes to a non-profit business, having to pay this much to get your name out there isn’t ideal, as you want as much money to go towards the cause as possible.
The ability to share and tweet allows endless free advertisement. All it takes is to reach the right people and they can send it on to hundreds of people with the same interests. A good example of this would be the ALS Ice Bucket Challenge that became viral in 2014. There wasn’t a single advert about ALS, it was all on Social Media and managed to raise well over £100 million worldwide.
Building a relationship with a charity’s most passionate and influential supporters is made much easier using social media. Once those supporters have been engaged, and provided with the required information and tools, they are then able to promote a charity and in turn influence others to do the same.
A successful charity website, includes the following things.
1. A place for people to learn about the charity, what they do and where any donations are going.
2. A place for people to donate, whether it's by using the trusted PayPal facility, or by donating their time and getting in touch to get involved.
3. To show people how well the charity is doing, either with a running update of funds raised to date, or an events page to show what events have been and gone and what a success they were.
People like to know that their donations are going a long way, and people like to be informed about a charity's work and progress.
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