Web Design Blog : Toolkit Websites

Web Design Blog

It's that time of year again... Black Friday

Did you know that it's Black Friday this coming Friday? The biggest shopping day of the year is coming up - and it’s coming up fast. Are you and your business ready?

Since the early 2000s, it has been regarded as the beginning of the Christmas shopping season. One of the UK's first black Friday events took place in 2003 in Staples Corner London, hosted by UK retailer Currys. The outlet sold laptops and other electronic devices for under £50. Since then a lot of major online retailers have followed the trend such as Amazon, Littlewoods, AO Retail, Cotswold Outdoor and Apple.

It's the perfect time to offer your customers a discounted price for your services, for a limited time only. Not only is this a great marketing tactic and campaign but it gives you the chance to generate new business, get your brand some more exposure and help you achieve more leads.

Things to remember:

1. You need to clearly let people know when your Black Friday sale begins, and ends.

2. You need to make people aware of your sale, starting from now, and reminding them nearer to the date of the event.

3. You need to make sure that you honour the discount you are offering to anybody that makes a purchase/ enquiry within your sale times (and be flexible where necessary!)

4. Get an email campaign kick started so that people are aware of what could be up for grabs at a discounted price.

5. Use Social Media to spread the word about the fact that you're participating in Black Friday, and make people aware as much as possible, what your offer is and what they could get a discount on.

Our own Black Friday sale is taking place this Friday, from 8:30am to 5:30pm.

You will have the chance to get a discounted price on all of our services including a bespoke website design, logo design service, social media set ups, updates or tweaks you need doing on your website, Google Services such as Analytics or XML site maps and much more.

Check out Toolkit Websites for our web design services and more information.