Web Design Blog : Toolkit Websites

Web Design Blog

Website of the Week: Firstline


This week's website of the week goes to Firstline. Firstline is an innovative new development programme that seeks to transform the lives of vulnerable children by helping to develop first line social work managers.

Senior Project Manager Andy created a full width panel website, using striking stock imagery that fit both the theme and the subject matter. Using the red and white from the logo, offset by the images, the website is soft and easy on the eye. 



The home page features a large static header, with a description of what Firstline do, along with their branding nice and prominent at the top. The internal pages follow the same theme but with slightly shorter header images to allow the content to be higher on the page for people to get to.

The website design is responsive so the design had to be clear, and simple. Each page is constructed with the responsive platform in mind, and the panels work well to achieve this. 

The website features some bespoke icons, that have been created to be in keeping with the overall look and feel of the design also, and are used as extra navigation to some of the key pages.

The website font is a bespoke font, selected by the client in order to keep their branding consistent with their sister company front line. It's a font that is not too corporate, nor is it too playful. 

The website features a private login area, for members only. This means that there is content that is password protected. Firstline can approve members that register to have access and are able to manage the private login area easily within the Toolkit. 

One of the stand out features on this website is the Team page. With professionally taken photos, all in black and white, the page looks really professional and fun.