The question "How often should I redesign my website?" is the same as "How long is a piece of string?" It completely depends on you, your business and a number of factors.
These days, your potential customers or clients first impression of your business is through your website. For a redesign to be effective, it needs to come from a place of understanding what is working for you, and what could do with some alteration.
Companies such as Google, Amazon and Apple are constantly making changes to their website and branding, but you'll hardly notice the evolution. Why? Because they are always tweaking, improving and perfecting their brand every day. Obviously, they are giant companies with a huge following, so you don't have to be as dedicated to changing your website as they are... but as a rule of thumb a complete redesign is not a decision to be taken lightly.
Instead of taking on a whole new redesign project, you may find that you want to take a look at an isolated part of your website or branding, rather than starting from scratch. For example, you may want to improve your logo design. Alternatively you may want to restructure your pages, or edit your content. Before embarking on a redesign project you'll need to outline exactly what it is that you want to change.
A complete redesign or overhaul comes when you feel that your current website no longer meets your company objectives.
When a website is not meeting your main objectives:For example, if your website's sole purpose is to capture leads, you may need to look at how easy it is for people to access the parts of your website, or the call to actions, that enables them to enquire.
If you notice a significant trend in mobile users visiting your site, (you can monitor this through Google Analytics!) but your website is not mobile friendly, you will need to find a solution. (Either redesign your site to be responsive or purchase a mobile website version.)
If you have found that your website is too text heavy, and you want it to be more visual, you may also need to take a look at getting a redesign.
There are a number of reasons you may need to redesign your website, but you need to make sure that you are doing it for the right reasons and that they will improve or make an impact on your business in a positive way.
Design TrendsIt might be that your website is outdated. In the web design industry, trends come and go. New functionality is introduced and improvements are made to the platform. At this moment in time, full width panel websites, with parallax scrolling are "in." As are one page websites with infinite scroll, flat design, large background images and more.
If you have determined that its time for you to redesign your website, its a great time to do some research. If you're using Google Analytics you can figure out what works and what doesn’t work. Where your visitors go when they visit your site, whether they are converting into sales, or are bouncing from your page. You can also look at what the competition is doing. The more research the better, and you'll be able to pinpoint exactly what your website needs to give it a boost.
You can take a look at our redesign portfolio, where clients of ours have come back to us to have their website revamped. Whether you are looking for a fresh look, a new logo design, a restructuring of your site map or updating of your images and copy... look no further. We can have a discussion with you if you're feeling unsure, and we can suggest and advise how to improve your website further.
We look forward to hearing from you.