Web Design Blog : Toolkit Websites

Web Design Blog

Website of the Week: Little Heroes



This week's website of the week goes to Little Heroes. From familiar established brands to the new and exciting, they cater for both boys and girls from newborn to 10 years old. Opened in 2007, Little Heroes is an independent toy shop located in Fulham.

Senior Project Manager Andy started off by creating a first draft that incorporated the clients existing logo branding. Using the tone of red, and matching it with a neutral combination of white and very light grey.

The home page features a slide show using beautiful imagery, which is always important when it comes to catching the attention of potential customers.

The website design is not overcomplicated or fussy, favouring a simple layout. The pages are each laid out very differently depending on the content, and are featured in a way that is easy to navigate and find the items you are looking for.

The brands that Little Heroes deal with are showcased on the home page. People are always drawn to familiar and trusted brands or accreditation logo, which ensures people that you are also a brand to be familiar with and trusted.



The website clearly lets people know how to visit, with a full width Google map at the bottom of the home page. This enables people to use the Google Maps features for directions and/or a GPS system.

The about page features a 360 degree Google Virtual Tour. This is a great feature for a business with a set location or premises. People can have a virtual tour, and physically navigate around the store to take a look at what they might expect to see when they visit.


The toys section is set up in various categories, which make it easy to select what type of item you are looking for. Once you've got a good idea of the items they stock, you will know whether it's worth a visit or not!

As with all websites, the contact page is an important aspect to have. This way people can get in touch with you with any queries, questions or even a review on their experiences. All engagement is good engagement, so it's recommended that you supply people with details to be able to contact you.

The client was particularly happy with the end result, and said: "I have had a smooth run with Toolkit Websites and am very happy with the service. For someone like me who is not very technically minded, it is great to be able to talk to someone about the project at every step."