Web Design Blog : Toolkit Websites

Web Design Blog

Stop Worrying About "Above the Fold"


When it comes to designing your website, we've heard many clients worrying about their content not being 'above the fold.' We've also heard clients say that they don't want their pages to scroll at all!

At one point, when the vast majority of people used desktops with relatively standard screen sizes, the 'above the fold' section of a web page was above a fixed line at a set point for everyone. Nowadays people are surfing the web on a range of devices, with different size screens. Responsive sites are becoming more and more standard which resize to the screen you are on. The above the fold notion or 'rule' is becoming less and less relevant over time.

Nowadays there are websites being used daily, with limitless scrolling. Take Facebook, Twitter, Pinterest and Instagram as examples. All of these sites are a continuous scroll of information. Websites are now adopting a similar vain, choosing to tell a story and use the space creatively on a web page rather than trying to cram all of the important information at the top of a page. Read more about life "below 600" here.

For a newspaper, the goal is for you to read the 'above the fold' section and entice you to buy the paper to read the contents. That should be your goal too. However, you want your visitors to explore your site/see your products, services and content and after that, get in touch or make an enquiry.

Think about the ultimate experience you want your potential customers or clients to take. Entice them in, make them actively want to scroll and read on and guide them with your great quality content. Let them explore your site and don't cram it all into the first paragraph or so.

When someone lands on your home page, you don't want to overwhelm them with too much information at once. What's the point in having call to actions for free downloads or offers when they don't know yet what they are for?

The home page needs to be a place that a potential customer or client can land and get the following information in a nice, easy to navigate page:

- Who you are (The company name, and a small introduction.)
- What you do (What products or services your business has.)
- Where you're based (The location in which your business is based or that you trade.)

This is just an example of the main information you want to showcase on your home page. Of course, you can have links that go through to the relevant pages or expand on that topic. You can go into more detail in the internal pages. You might want a page about the team and some background history to the company. You may want a page for each of your main services. You may want to showcase a gallery of images of projects or stock you have. You don't have to limit yourself to a small space without scrolling for people to get the information they need. In fact, having a website that doesn't scroll but is overloaded with information could make your bounce rate higher!

In the Web Design industry, things can change quite quickly. New features, functionality and trends come and go fast and Google are often making tweaks to what they deem as "good quality" or "mobile friendly." As long as your website has well written content, is well thought through and planned and is an enjoyable viewing experience for people browsing it, then that is all that matters.

As your Web Design company, Toolkit Websites take responsibility for the design. We can come up with the creative, the suggestions, the tweaks and changes. We can assist you with SEO suggestions and best practices. All you need to do is bring the content and the knowledge of your business to make sure your website is the best representation of your business as possible.

Check out our website design services for more information.