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Web Design Blog

Toolkit's Guide to: Customising your Facebook Page Branding


When it comes to branding your Facebook business page, you want your page to reflect your business, to look high quality and to attract people to the page.

We offer a service where we can create a custom cover photo and profile icon for your Facebook page, using your branding, your website design or even your business cards/ other print materials that you'd like it to be consistent with.

Or, if you prefer you can give it a go yourself!

Your Profile Picture:

Facebook profile picture dimensions are 160x160px but you should upload at least 180x180px and Facebook will scale it down to size.

Usually for a Facebook business page, your profile picture would be your business logo.

Some facts about the profile picture:
  • Displays at 160x160 pixels on your Page on computers, 140x140 pixels on smartphones and 50x50 pixels on most feature phones
  • Must be at least 180x180 pixels (nothing more or less)
  • Your image will be cropped to fit a square, so rectangular images won't work well.
Your Cover Photo:

This is where you can get creative. Your Facebook cover photo is a chance to really sell your website and to show off your branding.

The cover photo should be at least 399 pixels wide and 150 pixels tall.

Some facts about the cover photo:
  • Displays at 851 pixels wide by 315 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on smartphones
Some great examples of Facebook Business cover photos can be seen below.