As a Web Design Company, we are often asked "How long will it take for Google to index my website, and for my website to be found in Google rankings?"
The answer is: It could take 1 day or it could take up to 6 weeks. There is just no way of knowing a specific time or approximation. Google is king of search engines, and with that title, they do not let slip their secrets about their algorithm, about how you can get your website indexed faster than others and more. What Google wants from you and your website however, is a much easier question to answer.
Whenever you create a new website or blog for your business, the first thing you want to happen is have people find it. Once the Googlebot has crawled your website and added it to the Google index you will then be found on Google rankings. (Again, you cannot determine whether you will be on the first page or not... but there are things you can be doing to improve your chances.)
The Googlebot is simply the search bot software that Google sends out to collect information about documents on the web to add to Google’s searchable index.
Crawling: The process where the Googlebot goes from website to website, finding new/updated content to report back to Google. The Googlebot finds what to crawl using links such as those found in a site map.
Indexing: The processing of the information gathered by the Googlebot from its crawling activities. Once content/ websites/ blogs are processed, they are added to Google’s searchable index if they are determined to be quality content. Again, there are no ways to take short cuts with this, you simply have to provide quality, relevant content for Google to deem it "good" and place it high in rankings.
What you can be doing in order to get your website indexed quickly:
Create an XML Sitemap: A sitemap is an XML document on your website’s server that comprises of a list of each page on your website.
Every website by Toolkit Websites has a basic Site Map which you can find in the footer.
In order to boost your chances of being indexed quickly and more regularly, it's recommended that you take advantage of Google's Webmaster Tools. You can create an XML site map here, and specify how often search engines should have back to check for changes on specific pages. For example, you might want a search engine to come back and check your homepage daily for your news page, if you intend to add to it regularly.
Add your new site to Webmaster Tools, then go to Optimisation > Sitemaps and add the link to your website’s sitemap. You can also create an account with Bing and other search engines and submit your sitemap to them via their Webmaster Tools also.
Google Analytics: As a Google service, they of course like the fact that you are using their services! You will want Analytics in order to track your websites progress anyway, but signing up for an account will also make Google aware of your new website/content too.
Social Media Accounts: Google crawlers access your site by finding links (like the ones in your site map.) So having yout Social profiles such as Twitter, Facebook, Google+, LinkedIn, Youtube and more with a link to your website is a brilliant idea.
You can also market your website by posting about it, with the URL to pick up interest in it and have Google become aware of the content.
The main thing Google wants from you has been discussed in previous posts of ours which you can access below. We highly recommend that in order for your website to be a success that you follow the advice as best you can. If you have any questions, please do let us know and good luck!
Analytics and why every business should have it
Partnerships - Reciprocal Linking to other sites for better SEO
Things you can do to improve upon your SEO, once the website is live
Is your website considered “good quality” by Google?
How to structure your website and content to benefit SEO
SEO December, An introduction to Search Engine Optimisation