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Toolkit's Guide to: Social Media Accounts


When it comes to setting up Social Media accounts for your business, you might be wondering which ones are worth having, what benefits they'll provide you with and you may be worrying about the amount of time you'll need to allocate to the management of them!

This blog post outlines what each Social Media account is for, what it's benefits to you are, and whether they are time consuming or not. We hope this helps!

Facebook

Increased Exposure to Potential Customers. Facebook is a great place to advocate what you do, show examples of your work, welcome reviews from happy customers and to engage with your target audience. There are a lot of people on Facebook! So it's definitely the place to be, and with a business page that looks great, and by posting good quality, relevant content, your page will rake in the likes with the aim that they become clients/ customers too.

The Statistics:

1.44 billion monthly users
936 billion daily users
Average time a user spends on Facebook a day: 21 minutes
Daily active users in the UK: 24 million

Time Management:

From personal experience, from posting once or twice a month to posting 4 times a day we found that the most comfortable (and successful) way of posting content to Facebook was to do a post a day.

You can dedicate a post to a certain topic/ product/ theme/ discussion for people to contribute to with comments, shares and likes. The bigger the reach of the post, the wider you are casting your net to reach potential clients.

You can schedule your post to publish in the morning, and watch the reach, likes and shares grow throughout the day. In Facebook's Insights you can see what time of day people that have liked your page are on Facebook. It will tell you what your page likers demographics are, how they found your page and other statistics that are really useful. 

Facebook has an inbuilt system where you can queue posts. So if you wanted, you could plan a whole week or month ahead! 




Twitter

Twitter differs from Facebook in the way that it is designed for short and sweet "status updates" with a 140 character limit. Again, Twitter is a great place to promote your company, your successes, your news and to open up topics and discussion. Tweets have a shorter life span than Facebook posts. With the news feed being updated every few seconds, your tweet can disappear into the pile after just 18 minutes (or so it's been reported.)  

The Statistics:

270 million active users.
The average Twitter user follows five or more businesses
Mobile users are more active on Twitter than desktop users
YouTube is the most popular brand on Twitter, with 46.5 million followers. They’re ahead of Instagram (36 million followers) and Twitter (33 million followers)

Time Management:


Twitter does not have an inbuilt "Queue" system for Tweets. However there are third party/external sites that you can use that offer this facility. In particular Twuffer is a great site to use in conjunction with your Twitter account.

Twitter is very competitive, and therefore is quite time consuming. The external queue systems help, but staying on top of latest trends, topics and events requires a bit of time to be put aside to make a Twitter Business page work for you. If you don't have someone dedicated to monitoring your Twitter page for you, or you won't have the time to update it on a regular basis, Twitter might not be the Social Media account for you.

There is nothing worse than business accounts that look inactive or haven't been updated for years.

LinkedIn

LinkedIn acts as an online CV or business card. The profile itself is a list of qualifications, jobs that have been held down, lists of experience and more.

A personal profile enables you to connect with people you've worked with, for, or studied with. You can also connect with customers/ clients and people can endorse you for the skills displayed on your profile, or write you a recommendation (which is very much like a reference!) 

A business page on LinkedIn does pretty much the same, but for your business. It lets people know how many people work for your company, what you do, where you're based and more. People can connect with your brand to keep up to date with latest news and updates or simply to have you as a business connection. You can see our LinkedIn page below.


Statistics 

350 million active users
200 countries and territories
Average time users spend on LinkedIn: 17 minutes

Time Management

LinkedIn doesn't rely on you logging in reguarly and constantly making updates. In fact, out of all of the platforms, LinkedIn is the one that needs less work. Once your page/profile has been set up and you've added all the information you like, it's pretty much complete.

LinkedIn has a hub where people can publish articles about certain topics, discussions or news, which you can comment, like and share. The main idea behind LinkedIn is connecting with business associates though, and that's easy to do also.

Pinterest

Pinterest is an online pin board. Where people can "pin" ideas, inspirations, to do lists and more. When it comes to using Pinterest for your business, if you have a business that is very visual, for example you are selling a number of products... Pinterest will work for you.

Pinterest doesn't necessarily work for the finance sector, for example, or Lawyers etc.

We use our Pinterest account to show latest designs, logos we have created, and to pin inspiration in the design industry.

Statistics 

47.1 million users
Average time spent on Pinterest: 14.2 minutes

Time Management

Again, Pinterest is something that isn't overly time consuming. You can set up your boards, pin your images and the repins and likes will come rolling in.

You don't have to update it daily for it to be a success, for example, we update ours every time a new website is published, by adding the design to one of the boards.

Instragram

Like Pinterest, Instagram is very visual. Users post images to do with their brand. Whether it's products, adverts, the team or what they are getting up to on a day to day basis, Instagram offers an insight inside your company. If done well, it can create a really human and approachable feel around your company.

Statistics

300 million active users
75 million daily users

Time Management 

Instagram can be updated as and when you like. A couple of posts a week is sufficient for a business page to do well.

Google +

Google + is very similar to Facebook. Most people have either/ or. When it comes to Search Engines, you may notice that Google + is often times featured right next to the website that has come up in rankings. Google + can hold reviews, topics, discussions and you can connect with people within your "circle" to participate in information sharing.

Google + is a great place to advocate what you do, show examples of your work, welcome reviews from happy customers and to engage with your target audience. With a business page that looks great, and by posting good quality, relevant content, your page will rake in the likes with the aim that they become clients/ customers too.

Google promote the use of their platform (obviously!) but if you are unsure about having an account as well as a Facebook one, you can always link them up to publish the same content on both. 

Statistics

300 million active users
Average time spent on Google + 7 minutes 

Time Management 

Like Facebook, a post a day is a great way of tackling Google +. If you like, to slash the amount of time you spend working on your social media accounts, you can link Facebook, Google+ and Twitter up so that they are in sync. This means if you publish a post on Facebook (for example) it would automatically publish the same update on your other social networks.


We hope this article has been useful and if you have any questions, feel free to get in touch!