This is the year of the “Website Redesign.” Multiple companies and start-ups are relaunching their websites with an image overhaul… with good reason.
Technology is changing, web design trends come and go and it's essential that your business keeps up to date and ahead of the times, because if you don’t… you’re in danger of being left behind. There are many factors and reasons as to why you may go ahead and get a website redesign. But do you really need one and where do you start?
Firstly, if you feel it’s time for a change, a redesign can consist of a total image overhaul. This includes changing the design of your website in terms of colours, logo branding and the website layout. If you feel your image is looking outdated and your branding is looking tired, we have a service where we can take a look at your existing website with you and tell you what WE would change if it were up to us. As always, we take on board all of our client’s needs and wishes, but we’re always on hand with our expertise in web design, if you need our suggestion.
How does your website look when compared to your industry competitors’? It is also a great idea to take a look at website designs that provide a similar service to you, and see how their websites function. If they have a modern looking website, with call to actions, content which is rich in keywords and user friendly, you may want to re-evaluate those elements on your website also.
Redesigning a website isn’t purely focused on changing the look and feel though. The functionality, navigation, loading speed, frequency of content being updated, and search engine optimisation are all things that can be tweaked and improved as part of a website redesign to relaunch your business website.
If you aren’t a client of Toolkit Websites, and you don’t have a content management system (CMS) that you can use to update your website yourself, you may want to read a little more about The Toolkit and what you can do with it. As many of our clients know, a CMS is a compulsory item to have nowadays when owning a website. It allows for easy updating, and is the perfect place for you to optimise your website, keep the content fresh and engaging and offers a convenient way of managing enquiries incoming from your website.
“Why would I want a CMS and how will that help my website succeed?” You might be asking. Well, search engines (such as Google) are big fans of websites that are updated regularly. If you spend time on your website and give it some tender loving care by keeping your content fresh and engaging, updating your images, text, links and more… the better your website will do in Search Engine Rankings. Where does the CMS come into this? It’s the very tool that allows you to make those changes, whenever you want to 24/7! And at Toolkit Websites, we are true believers in self-help. We are here to teach, train and assist you in using the Toolkit to update your website yourself once it is live.
Another way to gauge whether your website would benefit from a redesign is by taking a look at your Google Analytics statistics. Google Analytics is a free service where you can login and see how many people have viewed your website, what keywords they typed in to find you, what device they are using to view your website and more. If certain pages (such as the home page) are not getting as many hits as other areas of your website, you could always look at focusing on those pages that are under performing, in your redesign. Again, our redesign service can include having your Project Manager take a look at the pages you feel are under performing and create a wireframe with a suggestion of how you could lay it out to improve it. This may include adding graphics, styling it better, or giving the entire page an overhaul.
What about improving the SEO? Search Engine Optimisation is a phrase that strikes fear into a lot of people. This mysterious entity that has a lot of mystery surrounding it that seems overly technical and is changing all the time! In reality, it isn’t as difficult to understand as you may think. And, by using The Toolkit, it’s easy enough for you to control your search engine optimisation alongside third party services such as Google Analytics. As part of your redesign, you can work with your account manager to define keywords or phrases that you’d like to work with, and you can take advantage of our SEO services to enhance the hard work you would have already put into your website yourself.
There are many more things you can include when getting your website redesigned. You could look at having a mobile site created so that when people view it on their mobile devices it is easy to access and navigate. You could add social media feeds, to keep people up to date with your social media platforms. You could take a look through a whole range of different functionalities, services and products that we have on offer that could add something to your website that it doesn’t have currently.
Whatever your reason for a redesign, call us on 02380 633 644 to have a chat with a friendly member of the team. We’re happy to take a look at your current site, offer our suggestions on how to improve it, and give you a no obligation quote. We are passionate about Web Design and we’re passionate about our websites.