Not everyone understands the jargon used by SEO companies, and this is part of the problem. One thing we do all understand however, is how to throw a good party!
Stick with us on this, but your website is like a party. You have to make sure that you’ve organised the venue, put on a good spread, provided entertainment, and most importantly, remembered to invite people!
Before you blow up a single balloon, you’ll already have thought about the theme of your party. Maybe it’s fancy dress, maybe it has a seasonal theme?
Your website is no different. You need to define what your website does, and who it caters for, before doing anything else. All your content, needs to focus around not just a central theme (your business or enterprise), but also what people are likely to be looking for.
Defining a set of keywords is essential to focusing your website in a particular direction. That way, you can be sure that the people arriving at your party, are the ones you really want to be there.
Another important thing you’ll need to consider is the venue for your website. Maybe inviting the entire office to your front room would be a bit of a tight squeeze? The technical setup and reliability of your website is just like the venue you choose. You wouldn’t dream of inviting your friends, family or colleagues to a dangerous building, so why invite potential customers to a poor-performing or slow website?
Getting around your party is important, in the same way that easily navigating your website is. By correctly labelling your content, you’ll make sure your visitors are tucking into the content they’ve been looking for.
Finally, we get to the most important stage. Forgetting to invite people to your party is going to result in an expensive (and probably quite lonely) evening for you.
Inviting people to your party isn’t an exact science, and it also doesn’t have a black and white method either. Different people and groups, respond better to certain forms of marketing. Luckily, you get lots of attempts at your website marketing, so you don’t have to get it right first time!
With the growth in social media activity across all age groups over the last few years, there have never been more ways for potential attendees to get that RSVP to you.
Facebook, Twitter, Pinterest, LinkedIn and Google+ are a few of the most popular forms of social media, but a blog is arguably the most powerful. You also have email marketing to consider, as well as the more conventional, offline methods, such as business cards, brochures, and leaflets.
So, in summary, your website will never become like a stale sausage roll, if you just remember to invite people to visit. We offer free and unlimited marketing advice to all of our clients (we also know how to make a good cake too!).
If you’d like to have a chat about your website design, optimisation, or just ideas for your next fancy dress party, give us a call on 02380 633644.