Web Design Blog : Toolkit Websites

Web Design Blog

Things you can do to improve upon your SEO, once the website is live

So, your website is live. You have a great looking design, you have well written, keyword rich content, and you are ready now to “upkeep” your website in order to improve your Search Engine ranking. You now need a plan to continue creating new content because you know that every time you add fresh, engaging content onto your website, it increases your chances of ranking well or keeping your current ranking. What can you do next to ensure that you're taking the most proactive approach in order to do this? Aside from making sure you tend to your website content and ensure you’re keeping it fresh and engaging, you can also take a look at the following:

Creating a Google Analytics account to monitor how many people are looking at your website, where in the world they are looking at it from, what keywords or phrases they are typing in to find you and more… Why is this a good thing? Because you know exactly what areas of your website need the most improvement. Are people filling out your booking form? If not, it may be because they can’t find is easily… Are people looking at one page more than another? Yes? Maybe the one that is not doing so well needs a bit of work. Analytics is FREE to set up and use, so if you’re not using it already, it’s a great tool you are missing out on, with valuable information about your website success.

PPC- You may want to start a Pay Per Click Campaign. PPC is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked.

Social Media

The type of business you are running will determine which Social Media opportunities are right for you. Facebook, Twitter, Pinterest, LinkedIn, Youtube, Vimeo, Google+, Blogger etc are all brilliant platforms to market and promote your website and brand. Social media is FREE to use, so again it’s a powerful marketing tool that you can use to drive interest in your website and business services. Not only that, but you can brand your social media pages to be in keeping with your website, engage with your existing customers and potentially gain new clientele. The possibilities are endless.

There are other tools available (Google webmaster tools are great too!) and you should be looking at tapping into them whenever you get a spare moment. Yes they can be time consuming, and you may need to take some of your out of work time to get to grips with it all, but once you’re up and running, you’ll begin to see the fruits of your labor in no time. Don’t forget the power of offline marketing as well! Business cards, Brochures, spreading the word and so on can get your message and branding out there… and it’s a nice professional touch for the business image too.

SUMMARY

The truth is, everyone wants to be on the first page of Google. The steps you take to deserve to be one of the highest rankers for the keyword phrases that are most important to you are going to involve hard work, time, passion and effort. With the right practices, advice from your professional website designer and the multitude of tools and social media platforms that are available to you, you can optimise your website for search engines, yourself.

And once you’ve got the hang of it, you’ll be telling everybody how easy it is to understand!

We hope our recent blogs have helped and from everyone here at Toolkit Websites, we wish you a Happy New Year.