It’s really not that complicated. All your website needs is:
-engaging, rich and regularly
updated content
-content that is rich with
relevant keywords and phrases
-clear and easy to use
navigation
-well crafted design
-well thought out website
address
-links to social media accounts
and other pages/ websites
There are lots more points that can help
when it comes to search engine ranking, but it’s important to stress to you
that paying an SEO company or copywriters to provide these elements
for you, isn’t
necessarily going to get you the results you want. As the business owner, putting your own
time and effort into your business website is important. You are the one that
knows your business inside and out. Getting a company to
organise your copy, keywords and meta data is all very well, but you are
simply paying money for something you are more than qualified to do, and that
you can do for FREE.
The bottom line is that the more effort and
work you put into your website, the more likely you are to have organic success
when it comes to search engines. Once you’ve done all the things you can do to
successfully optimise your website, then looking at paid for options or extra
tools or products should come afterwards, if you are insistent on doing so.
This could be online or offline marketing.
And all you’ll need to do in order to make
your website successful is make sure that the content is rich and
relevant, update
your website regularly and keep the content and information fresh, engage your target audience
on social media platforms, create interesting and relevant blog posts and
provide links on your website pages to other areas of your site…
Your web design company will have made sure
your website uses standard SEO practices such as H1 tags for your page titles,
making sure you have supplied relevant keywords and phrases per page and more.
This doesn’t mean that you shouldn’t hire
an SEO professional
or copywriter. But if you do decide to go down that route, the idea is that
you’ve put the time and effort into what you want your website to say, you’ve
done the research and evaluation of what you want your website to do for you,
and you’ve taken it upon yourself to understand what SEO is, how it works and
how it can benefit you.
The sooner you understand SEO and how it
works, the quicker you will realise that you can do a lot of it yourself. Using
free tools that help boost your search engine optimization such as a XML Site map, or
Google Analytics to name a couple… are also hugely beneficial and you will
soon realise that optimizing your site and getting a good search engine ranking
doesn’t have to cost a penny!
So, now my website is live and published, what do I do?...