It’s really not that complicated. All your website needs is:
-engaging, rich and regularly updated content
-content that is rich with relevant keywords and phrases
-clear and easy to use navigation
-well crafted design
-well thought out website address
-links to social media accounts and other pages/ websites
There are lots more points that can help when it comes to search engine ranking, but it’s important to stress to you that paying an SEO company or copywriters to provide these elements for you, isn’t necessarily going to get you the results you want. As the business owner, putting your own time and effort into your business website is important. You are the one that knows your business inside and out. Getting a company to organise your copy, keywords and meta data is all very well, but you are simply paying money for something you are more than qualified to do, and that you can do for FREE.
The bottom line is that the more effort and work you put into your website, the more likely you are to have organic success when it comes to search engines. Once you’ve done all the things you can do to successfully optimise your website, then looking at paid for options or extra tools or products should come afterwards, if you are insistent on doing so. This could be online or offline marketing.
And all you’ll need to do in order to make your website successful is make sure that the content is rich and relevant, update your website regularly and keep the content and information fresh, engage your target audience on social media platforms, create interesting and relevant blog posts and provide links on your website pages to other areas of your site…
Your web design company will have made sure your website uses standard SEO practices such as H1 tags for your page titles, making sure you have supplied relevant keywords and phrases per page and more.
This doesn’t mean that you shouldn’t hire an SEO professional or copywriter. But if you do decide to go down that route, the idea is that you’ve put the time and effort into what you want your website to say, you’ve done the research and evaluation of what you want your website to do for you, and you’ve taken it upon yourself to understand what SEO is, how it works and how it can benefit you.
The sooner you understand SEO and how it works, the quicker you will realise that you can do a lot of it yourself. Using free tools that help boost your search engine optimization such as a XML Site map, or Google Analytics to name a couple… are also hugely beneficial and you will soon realise that optimizing your site and getting a good search engine ranking doesn’t have to cost a penny!
So, now my website is live and published, what do I do?...