SEO December ~ This month we are tackling the topic of SEO – Search Engine Optimisation. It’s a mean feat, but from our findings on Twitter, Facebook and from interaction with our clients on a daily basis… we’ve found that it’s a topic that has a lot of confusion surrounding it, and we’d like to help iron out any queries you may have.
For a lot of people, SEO is deeply mystifying, confusing or they feel that it’s too specialist a subject for them to get involved in. A lot of people feel that leaving it “to the experts” is the way forward, because they think it’s too complicated or that they don’t have the time to invest in it. People also believe that SEO is something that costs a lot of money.
In the following series of blog posts, we are going to aim to explain what SEO is, how it works, how it benefits your business website and how you do it yourself for FREE
So let’s start off with the fundamental question… “What is SEO?”
Search engine optimisation is the process of affecting the visibility of a website or a web page in a search engine's natural search results.
When a person uses Google, they type in specific keywords or phrases in the hope of finding a website that best fits that criteria.
Whether they are searching for “Web Designer Southampton,” in order to view what web design company to hire locally to them, or whether it’s “What is a Web Designer?” the idea is that the results listed will supply website links worth looking at in relation to the keywords typed in or an answer to the question that has been asked.
When the person types in the query, Google rapidly searches through its database and retrieves the answers it thinks are most relevant to the person's query. (See the example below)
The idea is that the best, or most relevant sites are ranked first in order to fulfil the users need. If Google did not provide the most useful or relevant rankings, users would divert to another search engine instead such as Bing or Yahoo to see if they get better results there.
How does Google decide what sites are to be ranked higher than others?
Google determines the value of each and every page it indexes, based upon its algorithm. The algorithm compares, judges, and values each web page against a set list of criteria.
What does a higher-ranking mean?
A higher rank means more visitors, and more visitors mean more sales, or more advertising revenue. Everyone who has a website wants it to rank highly, because more often than not, the top 10 (or first page of results) are the most likely to be clicked on and visited by the user.
So search engine optimisation is where you can use the tools, guidelines, and practices needed in order to have your website deemed “good quality” by Google, and therefore increase your chances of being ranked highly.