Web Design Blog : Toolkit Websites

Web Design Blog

How to structure your website and content to benefit SEO


When it comes to planning your page structure, and writing your website content there are a few things to consider. Firstly, you need to decide what each page will be called (The Title,) what information is going to be displayed on that page (the copy), and how it is reached (Navigation.)

It’s important to know, before you embark on a website project, what size website you’ll need, and to have an idea on how you want the site map laid out. Maybe you'll need 10 pages, each describing a service your business offers, plus basic informational pages like a home page, a contact page, an about us page, and a testimonials page. Or, maybe you’ll need a 5 page brochure style site, with the standard pages listed above as well as an image gallery to showcase your products or services.

When writing your copy, once the page structure is set up, the copy for each page must focus on the keywords that relate specifically to that page. Then when deciding on how to have your navigation set up, it must easily get the website user from A to B on the site with as little effort as possible. Spending time on a site trying to find links to certain information or pages can be frustrating and end up in the user defecting from your website to look elsewhere.

Your Content

So, once you have your business plan, your domain, the site map of your website and the visual design all in place…. what happens next? Website content includes text, images, videos, forms, links, downloads, products and anything else that your website needs to provide to the user.

When writing your content, you need to think about the audience: Would too much text on your website deter visitors from reading your pages? Most probably. Would too little content provide a good quality image of your company? Probably not.

If your web pages are laid out clearly, and your content is to the point and relevant to the topic in hand, the more likely your website will do well from a users point of view which will in turn make your website more successful in search engine rankings.  Web pages with rich content information, interactive videos, social media feeds, links and more increase the quality of your website overall. The user experience is what is most important here. And it is your target audience that you should have in mind when creating your copy.

If you feel you would rather hire a copywriter to provide your copy, that’s absolutely fine. But you know more about your business than they do, and if they are not equipped with the knowledge, the content will reflect that. If hiring a copywriter you will need to work closely with them on what you want the content to say and be involved in how it’s worded, the tone it is written in and the fine details…

So what attributes does your website need, to be considered “good quality” by a search engine?

Oh, and as a side note, Merry Christmas to all of our followers.