“Access to the Internet using a mobile phone more than doubled between 2010 and 2014, from 24% to 58%.”
Because of this, web design in itself has had to adapt as well. Gone are the days where you can build a website to just look good in a browser. Now, websites need to be accessible on a myriad of devices, due to the increased level of choice people have when it comes to “surfing the net.”
Not only does this mean that responsive design has taken centre stage, it also means that trends such as “flat design” and “parallax scrolling” have become increasingly popular among those wanting their website to stand out and clearly showcase their message.
For now, we can see that website design is heading towards a more simplistic, stripped back and minimal design style, with people preferring an uncluttered and easy to navigate site. There is a rise in popularity for websites that are open plan, larger in width and focus on beautiful graphics, typography and imagery.
Gone are the days where websites are built in three columns with rigid sidebars, paragraphs of text and blocky flash animation headers. The future of web design shows us throwing these routine elements out of the window and using the space to tell a story. No more blocks, or rigid boxes.
The idea of design is now moving more towards a pageless website experience, where you only need to scroll to journey through the site. No more clicking back and fourth or being inundated with blocks of vast information… the idea is for it to be much more fluid. This style makes for a seamless experience, ending the need for link hunting or any other type of point and click guesswork.
Because pageless design needs to be well thought out and planned, the website creator would need to carefully think about their content, making it clear and concise about what their business has to offer. This in turn makes the overall message more powerful than if you had a complicated page structure for the user to try and navigate.
To summarise, it is difficult to predict the future of web design, because it’s an ever-changing entity. The way things are looking now though, shows that mobile and tablet usage is on the increase and doesn’t look set to go anywhere any time soon. Flat design, Parallax scrolling and one page websites will probably become much more widely used, enabling ease of use and creating a positive and enjoyable experience for the end user.