The main things that they will bring to your business are the following:
Facebook and Twitter are seeing 1 million new accounts opened every single day. With a wide and engaged set of followers, your business is being exposed to millions of active users that can access your page, read through what your company offers and they will even get in touch if they are interested.
Because social media is free, you can afford to set up accounts with both networking sites, and regularly update them to keep your head above that of your competitors.
The Personal Touch
Twitter is very direct and it grants you access to other organisations businesses all over the world as well as direct access to your customers or potential leads. The more you engage in discussion and the more you get involved with the trends on Twitter, the more exposure you will receive and the more your account will succeed in terms of visibility. Facebook on the other hand gives you the chance to promote your services, showcase your portfolio using their unlimited gallery and even set up an E shop via your page, if you wanted to create revenue from your page as well as your business website.
Extended customer service
A lot of companies and organizations use Twitter and Facebook as a form of customer service. Sometimes, people take to social media because they feel they will get more of a human response.
Twitter and Facebook marketing can hold the key to your entire social marketing strategy. Linking to your Blog, Pinterest, Flikr, Instagram, Youtube, Google + and other chosen platforms is a great way to engage browsers in all aspects of your online marketing.
Special Offers and Promotions
Special deals promoted on your social media accounts can drive traffic to your site. Running competitions, or Q & A sessions will also get people involved and speaking with you, meaning that others will become aware of your brand.
Keep up on news and trends
Twitter and Facebook is a great way to keep up with the latest news and trends. See what people are talking about, what’s popular and what’s not. Not only that, but it’s a great way of spotting problems quickly. If someone has noticed an issue with a service of yours, or a problem, you can pick it up with them and resolve the issue, showing others that you are responsive and eager to fix any issues for your existing clients.
Some interesting stats found on Twitter
72% of followers said that they are more likely to make a purchase from
a small or medium sized business that they follow on Twitter, after seeing them interact with other clients.
85% of followers feel more connected with a small to medium business after following them, and getting an insight into their day to day running of their business.
73% of followers follow small to medium businesses to get updates on future product or services, because they’ve seen something of interest or they have purchased from that business before and are willing to do so again.
61% follow in order to share ideas and provide feedback, whether it’s a positive testimonial or to offer constructive criticism.
All in all, it’s important to be present on social media, no matter what industry category your business falls into.