Web Design Blog : Toolkit Websites

Web Design Blog

Making the most of Free Social Marketing

When it comes to your business and social media, you need to think about the advantages having these accounts can have for you, and how to use them wisely. Websites need more than just a good Design or a talented team of designers at your beck and call, they need to be interactive, modern and up to date.

Twitter - Grow your business, 140 characters at a time

The key thing about Twitter is that you are able to tap into what your clients or target audience is talking about. You can see what topics are trending, what companies or industries have the most buzz about them, and you can follow in their footsteps by using Twitter as a marketing tool.

Twitter happens in real time, so this is something you have to constantly be on top of, in order to have your finger on the pulse.

Twitter is a means of listening to your customers, clients, colleagues, industry leaders and anyone else who might comment on your product or business. Twitter is about networking and knowledge sharing. It is also a way that your potential clients can hear about you, ask you questions or simply become aware of your presence.

The best thing about Twitter is that it’s humanizing your business and giving it a voice. Some of the more successful brands on Twitter allow and encourage interactivity with their business on Twitter, engaging clients, and launching competitions and even solving client’s problems in real time.

You can read about how to get started, what Twitter can do for you and read the success stories here

https://business.twitter.com/

Facebook - Increase your Exposure to Existing & Potential Customers

Facebook has 1.19 billion users. Having a Facebook page not only opens you up to being discovered and found, but it is also a way of advertising your business… for free. Having a business page where you encourage clients/ customers to like you, review you and interact with you is a very positive thing. The more you engage with it, the more successful it will be.

Facebook also has great features such as an online Facebook shop, you can use it’s unlimited photo uploader to showcase your products or services and you can also use it as a platform to draw potential clients in, by launching competitions, prizes, asking and answering questions and interacting with your target audience.

With both Facebook and Twitter, you can brand and style them to match your websites design.

We have these services available which you can read more about here:

http://www.toolkitwebsites.co.uk/social-media-marketing


LinkedIn – Increasing your reach and expanding your network

LinkedIn is your companies’ online business card. It’s a place to connect with your clients, connect with your potential clients and also to connect with your industry partners.

LinkedIn has great tools for furthering your business, whether it’s recruitment, joining groups where potential clients or leads could be, or simply publishing your thoughts on your industry, LinkedIn is a great place to be for all things “business” related.

Take a look at creating your own account here: https://www.linkedin.com/


All in all, social media is a huge advantage to your business and to your website. Being available to your target audience on multiple platforms and engaging with them can show people that you are up to date, and reaching out in a variety of ways.

Not only that, but having your social media accounts linked up to your website, or having embedded feeds can synch your business website with your social media platforms in a way that it feels seamless and easy to access. In terms of search engines as well, your content from your social media platforms will help your content remain up to date and fresh.

You can take a look at our social media and set up services on our website here:

http://www.toolkitwebsites.co.uk/social-media-marketing


Find out more about Toolkit Websites, Website Design in Southampton, Hampshire, UK and how they can help your business grow.
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Our Content Management System - The Toolkit


Every website we design comes with our very own Content Management System (CMS) called 'The Toolkit' which has been specifically developed for small businesses. Our heavy investment and constant strive to improve our CMS has lead to The Toolkit becoming one of the best in the market for small business owners who want quality AND peace of mind when managing their website.

What does it do?

The Toolkit is the place where you can log in and manage your websites content, whether you want to add new images to your gallery, tweak the text on your pages, add or manage links in your text, pick up your website enquiries or anything else website related, The Toolkit is the place to do exactly that.

During the website design, your content and design is managed and controlled by a dedicated Project Manager. They hand over the reins to you once your website is live, meaning that once the websites design work is completed you have the freedom to login and make regular updates whenever you like.

Don’t panic though! We provide full training on how to use The Toolkit, and we are always here on the end of the phone or email if you ever get stuck. The Toolkit also features a “magic” button, which means you can back up to a previous time, in case you do make a mistake and want to revert your changes.

The Toolkit has all the tools you need in order to optimize your website for search engines, regularly update your content so that it is fresh and new, update your image galleries with up to date photos, and a lot more features that mean you can really get the most out of your website.



What if I have a question?

The Toolkit has been designed so that it’s easy to use, easy to navigate, and you can login from anywhere. If you don’t have the time, you can assign a colleague or family member as a user on your account to make updates to your website content on your behalf. We offer unlimited training sessions as well and have an extensive support site meaning that we’re always on hand to help, even if it’s out of office hours. All you’ll need to do is find the guide you are looking for and watch the video or follow the step-by-step instructions each guide offers.

And if you really do get stuck, you can give us a call or drop us an email. Our Passionate Support Squad will be happy to help, after all, that’s what we’re here for!

Take a look at our CMS comparison report here, http://www.toolkitwebsites.co.uk/comparison

Find out more about Toolkit Websites, Web Designers based in Southampton, Hampshire, UK and how they can help your business grow.
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Final Re-branding Tip - Your Company Name

Your company name is one of your most valuable assets. An effective name establishes a strong identity and describes the type of business you're conducting. When it comes to rebranding or revamping your website design, having a look at what domain names that are available to you, using your business name could be a great idea.

When it comes to Search Engine Optimisation, having a domain name that uses the keywords that you want your business associated with can have a positive effect. Remember, you can have multiple domains that point to your website, meaning it can be found in multiple ways.

There are now a lot more domain suffixes to choose from (.co.uk, .uk, .net, .org), and you can purchase these from Toolkit Websites. Give us a call today to discuss what suffixes are available and how they could benefit your business.

All in all, your company's image should be simple and straightforward. Making these basic decisions about your new image and then implementing them into a redesign of your existing site will really make the difference in terms of getting the most out of your website and generating leads and business from it. Your business branding should be top priority in your marketing plan


Find out more about Toolkit Websites, Website Design company in Southampton, Hampshire, UK and how they can help your business grow.
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3rd Re-branding Tip - Page content & SEO

The design isn't the only area of your website you need to update when it comes to a re-brand.

For example, if you have recently changed the types of products or services you sell, you will need to update your Meta Data for Google, the content on your website for clients and the navigation of your pages depending on your new strategy.

Updating your websites content is crucial to the success you achieve in Google's rankings. To go higher you need to use our SEO Guide and make sure your websites information is as up to date as possible and changed as often as you can.

To help you, Toolkit Websites provide a variety of Search Engine Optimisation tools including a Site Report service which can tell you how well your website is doing currently, and you can then run another report after your re-brand to see the difference and improvement it has made.

You can view our search engine services by visiting our website or for more information contact your Account Manager.

Find out more about Toolkit Websites, Web Designers in Southampton, Hampshire, UK and how they can help your business grow.
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2nd Re-branding Tip - Your Website Design

A redesigned website can have a significant impact when it comes to increasing the success of your business. Most businesses generate their leads through their online presence, and even if this isn’t the case your website is bound to be looked at by potential customers who want to get a good feel about your company before working with you. Your website is the first piece of marketing material a potential customer will experience, so it’s worth putting an extra effort into making your websites design look modern and stand out.

With a great design, attractive graphics, well optimised content and well written copy, you will be well on your way to attracting more prospective clients for your business, just by making a few changes to the way your website looks.

Redesigning your website is just like starting from scratch except you have all your pages and content ready as a starting point. For some fantastic before and after shots of how much a redesign can change your companies image, visit our Redesign Portfolio.

Toolkit Websites offer a bespoke redesign service for your web design, which we’d be happy to discuss with you in more detail on 02380 633 644. We can take a look at your current website design and make suggestions and recommendations of how to make better use of your website.


Find out more about Toolkit Websites, Web Design in Southampton, Hampshire, UK and how they can help your business grow.
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1st Re-branding Tip - Your Logo Design

The first thing to look at would be your company logo. Does it work as a logo should? Does it tell your target audience who you are and does it leave a lasting impression? Would a distinctive new logo refresh your brand's visual feel, and help give your business a virtual face-lift?

The biggest reasons for having a strong brand image is to stand out from your competitors, to give your business recognition and memorability and of course to improve your websites success.Sometimes, a change of logo can be the best way to revamp your business look by giving your brand identity a boost.

There are some very important reasons for you to invest in a relevant, professional brand identity for your company, and to get it done professionally.

Being a Web Design company in Southampton, we provide hgih quality bespoke logo designs meaning that you can come to us with a concept, and we can create mock-ups based on your ideas. You can then experiment with layouts, fonts and colour palettes until you’re 100% happy with your new image, and we can then provide the high resolution formats for all your printing purposes.

Our logo design service starts at: £295+VAT if you wanted to start over from scratch with a completely new logo design. Or, if you simply wanted us to take a look and suggest alterations/ changes to your existing branding, we can provide a logo refresh service which starts from £195+VAT

Also, a change in your slogan or company motto can indicate a change in values or change of focus in your business. It can bring a breath of fresh air to your image and generate new interest.

Find out more about Toolkit Websites, Web Design in Southampton, Hampshire, UK and how they can help your business grow.
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Is it time to re-vamp or re-brand your business?

The way your website is designed is now more important than ever, so ask yourself this, is your websites design modern and in-keeping with your unique brand?

Having your own bespoke branding for your business is a major marketing tool in terms of getting your website noticed, remembered and getting those all important business enquiries / sales.

Firstly, when it comes to looking at rebranding your business website, you will need to pinpoint what it is exactly that you want to achieve. For example you could be changing your business model to target new customers in a higher spending bracket, you may want to look at standing up against a competitor or you could just be looking at changing the entire focus of your business and what you want from it.

Understanding why your business needs a re-vamp will give you a better idea of what to change, and where to start first. To help, we are going to be blogging all of this week about some great hints and tips on what areas of your website can be tweaked, updated and edited when re-designing your site.

Keep checking our blog around lunchtime each day for our top re-branding tips!


Find out more about Toolkit Websites, Web Designers in Southampton, Hampshire, UK and how we can help your business grow.
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5 Reasons To Develop Your Own Mobile Website

There are a number of advantages worth considering when looking at designing your own mobile web site. We've provided the 5 main advantages below:

1. Brand Identity

A mobile website helps you stand apart from other businesses andpresents a positive, contemporary identity for your clients andcustomers to engage with on their phones. A mobile-optimized website makes a positive statement meaning you have thought about how to best reach your target audience and made it easy for them to access your website using their device of choice.

A well designed mobile site puts you in a better position than your competitors. If your website doesn’t look good on a smart phone users will move on to another website that is optimized for a mobile device.

2. Improved Mobile User Experience

Research shows that having a mobile site increases usability and improves user experience and satisfaction with your website, therefore having a positive affect on your potential client. Not only that, but the download speed will be faster than if they were viewing a desktop site on a mobile device, as mobile sites are specifically designed for mobile standards and the optimal download speed, meaning that the browsing of your website is quicker and more satisfying for the user.

3. Improved Search Engine Rankings

A mobile website improves search engine rankings on mobile-friendly search engines such as Google, and also allows placement in a growing number of mobile and local directories.

4. Portability

Mobile websites can be accessed anywhere and anytime. This constant connectivity provides the opportunity to connect with your audience wherever they may be and whatever they may be doing. This means that your website is accessible alongside their busy work schedule, and it will mean that they are not limited to viewing your services in detail at the office, instead they can take it in whilst on the go.

5. Merging your online media with you offline media

The integration of QR codes allows printed materials to be linked with digital media. You can have a QR code created and printed on your brochures, business cards, and other promotional materials that people can then scan using a QR code app. This can then link them straight to your mobile site meaning that the transition from offline to online media is seamless and stress free!

If you are interested in having a mobile version designed, developed and built for your website, you can contact Toolkit Websites  today on 02380 633 644. We can discuss your requirements and speak with you about how your desktop site will translate to a mobile version, making sure you get the most out of your fully optimised mobile website. 


Find out more about Toolkit Websites, Website Designers in Southampton, Hampshire, UK and how they can help your business grow.
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Discover Google Analytics

Google Analytics is a FREE tool that can provide your website with tracking statistics based on your sites overall performance.

Google Analytics is the most widely used web statistic service by web design companies, and is incredibly easy to use.

It is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources as well as measuring conversions and sales.

Inside your Analytics account you are able to specify what goals you want to focus on, including sales, lead generation, downloading a file such as a brochure and more. It is completely dependent on what you want your website to achieve. This way you can see whether your websites design is having the desired effect or if you need to tweak your marketing or up your campaign to get noticed.

Google Analytics is fantastic because it can track visitors to your website so that you know where they visited from, including search engines and social networks. This way you can see what methods people are using in finding your site and whether it is from a fresh search engine search, or clicking a link from another web page.

You’ll also be able to find what keywords bring visitors to your site from search engines, meaning you can see what they are typing in, what keywords you are being found with reference to and whether you need to take a look at refining your meta keywords and data to suit this. You’ll also be able to tell whether they continued browsing your site once on it, or exited it right away, which is normally a great indicator to whether your clients like your websites design.

For example, when it comes to our own website, if someone typed in 'Web Design' we would then be able to see that they used those exact words. This is important as some of your clients may refine their searches by adding a location, such as 'Web Design Southampton', or particular services like ‘Web & Logo Design Southampton’. This allows Google to narrow down the results and provide pages on your website specific to the services/areas they are looking for.

Another great benefit of using Google Analytics is that you’ll be able to weigh up whether it’s worth purchasing the development of a mobile version of your website. By looking under the “Visitors” menu on your Google Analytics dashboard, you will find a Mobile option where you can see what percentage of your total visits are from a mobile device or similar.

All in all, Google Analytics is an excellent marketing tool aimed at getting the most out of your website, and seeing what makes it tick. You’ll be able to gauge from your status report whether you need to look at re-branding your website design, strengthen your marketing campaign, or simply spend some time tweaking and amending the content available to visitors on your pages.

As an experience web design company in Southampton, we know the value of Google Analytics and will always advise you to get this service set up, whether by doing it yourself for free or getting our Team to do it for you for just £95+VAT.

Give us a call today on 02380 633 644 to discuss Google Analytics and how it can help you manage your website visitors.
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