Web Design Blog : Toolkit Websites

Web Design Blog

Website of the Week - Action Fitness

This week's Website of the Week goes to Action Fitness for their editable and update-friendly website with memorable branding. The website is five pages big but the client will be able to easily alter and add to any of those pages with anything they want and have it be a perfect representation of the Action Fitness Brand going forward. The colour scheme, logo and images all add to the branding strength of this attractive site.

Stephen Hope, the founder of Action Fitness, is a former soldier with the elite Light Infantry (now the rifles). Whilst serving in this demanding role he developed a passion for physical training. He now offers everything from Boot Camp Classes to Personal Training Sessions with a special interest in the benefits of Kettlebells to anyone who is looking to have fun and get fit. To quote Stephen himself, ' IF FITNESS ISN'T FUN THEN YOU ARE DOING IT WRONG.'

The first thing you notice about this site is its branding. A combination of a strong colour scheme in a simple layout means that it truly makes an impact and stays with you which is key in circulating the presence of your business and the services you offer on the web. The bright orange text logo stating the name of Action Fitness is extremely brandable and can be easily applied across any and all media and merchandise for promoting purposes. The orange itself brilliantly catches the eye yet compliments the teal green of the background and makes the three homepage icons stand out very handsomely. The Premier Qualified logo was also inventively tweaked by our Design Team to suit this bold theme.

The very idea of the orange was brought about by the use of the very striking stock image photo you see as the off-set background. Using stock images and stock image sites such as Shutterstock (the one we prefer for our projects) is a great way to give some life to the design of your website as well as give you some ideas on what you can do with regards to the look, feel and overall tone. Such as in this case, a well chosen stock image of your choice could be the inspiration for your whole brand.

It was lovely to hear that the client was pleased with the website and the overall experience, stating:

"I don't think you could improve on anything, everyone is very helpful."

To read more about how images can help make your website, read our previous blog post below:


Find out more about Toolkit Websites, Web Designers in Southampton, Hampshire, UK and how they can help your business grow.
Read More

Website of the Week - Down The Line Sports


This week's Website of the Week goes to Down The Line Sports for their vibrant, action-packed and welcoming website. Its unique colour-scheme, quirky features and captivating photos ooze enthusiasm for sun, school and sport. It makes for a brilliant browsing experience for anyone looking to learn or improve their game of tennis in a gorgeous location with friendly people.

Down The Line Sports offer everything from personal tennis lessons to tennis holidays abroad! They can teach their clients one-on-one or even teach a group of friends on a vacation of their choice. They specialise in children's tennis and even offer the chance for young tennis enthusiasts to stay and train at an academy in Spain. The company is fronted by Rowan Moss, experienced and dedicated coach of every type of student from beginners to experts and children to adults. The company is organised and structured by his wife Nicky Moss, a tennis coach and expert in her own right.

Of course, the first thing that catches your eye about this website is the brightly coloured design and custom layout. The yellow, green and orange featured in the logo is used throughout and nicely matches the high-quality, high-impact action shot background. The Header, Content and Footer are nicely separated into different translucent blue sections and are punctuated throughout with delightful photos of the classes Rowan and Nicky have run.

The content of this website is also rich with links to other pages from beginning to end and keywords that describe the services that Down The Line Sports offer. This is excellent for Search Engine Optimisation purposes and will ultimately help to improve Down the Line's place in the Search Result Lists so that students and future students will be able to find them quickly and easily, and  generate as much online interest for Rowen and Nicky as possible.

Down The Line Sports were delighted with their new website and expressed tremendous gratitude.

"There's nothing to improve on. The friendly professional service is first class. They were super efficient and a real pleasure to work with. Thank you so much!"

We at Toolkit Websites were very pleased to hear such kind words and very grateful that Nicky and Rowan chose us for this project. 

To read some tips on how you can easily improve the SEO of your own website, read our blog post below:

Find out more about Toolkit Websites, Web Design company in Southampton, Hampshire, UK and how they can help your business grow.
Read More

November's Website of the Month: Spires Engineering


This week’s Website is our Website for the Month of November and it goes to the professional and informative website of Spires Engineering. The website makes nice use of its Pro-Pack with topic-relevant, custom headers-per-page and drop-down menus to organise its training information. As the client has been let down in the past by other web design companies, the whole team at Toolkit worked hard to prove that building a website can be a rewarding experience and that for us, the client was worth working hard for. The website is a great example of the Customer Support that we are well known for and that we are proud of.

Spires Engineering is a leading Dassault approved CATIA and NASTRA/PATRAN training provider based in Oxfordshire, Bristol and London. They specialise in CATIA V5/V6 design methodology and stress analysis for automotive, aircraft and mechanical design engineers. Their clients benefit from the wealth of expertise accumulated from over thirty years of international experience of working with major OEMs.

You’ll notice the overall look and feel of this website is very smart and well-dressed. The background of the website features a subtle, watermarked version of the client’s logo. This, combined with the polished and professional looking blue buttons with a neat hover-over-effect at the top of major pages, really make the most of the custom page dressing that has been applied and the matching icons and page separators that have been used.

Spires Engineering also chose to go with our Pro-Pack, which gives them the added options of having different headings on every page as well as having dynamic drop down menus under any menu item. Having custom headers per page is a great idea. It adds variety to the website user’s browsing experience and gives the page more visual impact as the image can be made to individually suit the content. The client also has the ability to update these going forward in The Toolkit resulting in an easy way to refresh the look of their website at any time going forward.

Spires Engineering was very happy with the build process as well as the finished product, stating that we demonstrated “frequent contact and friendly service” before giving us 4 stars overall.

To read more about why great Customer Service is so important to us, read our past blog post here.


Find out more about Toolkit Websites, Web Designer in Southampton, Hampshire, UK and how they can help your business grow.
Read More