This week’s Website of the Week deservedly goes to ForgeAhead. On the outset, a website that presents a very creative and high-impact design but in actuality is an extremely simple layout that will be optimally user-friendly when updating as the client and his business inevitably grows and evolves. Encouragingly, interest in this was expressed even prior to the publishing of the site.
The philosophy of Forge Ahead is stated clearly and proudly in
the logo’s tagline. ‘Oldschool Methods and Contemporary Science.’ This epitimises
what the client is trying to achieve and completely reflects his knowledge and
experience in his field. It’s not just about getting fit with Forge Ahead. Emphasis
is placed on motivation as well as building character and they specialise in all
areas from weight loss and general strength improvement to boxing technique and
padwork.
Looking at the website you will notice that a very nostalgic
and vintage look has been applied to all focal points. This immediately draws
in and appeals to fitness enthusiasts and novices alike. The header of the
website is a simple, black and white photo of a boxer, relatable yet inspirational
all at once and pleasantly accented by a shock of blue from the side-positioned
menu. The menu enhances the vintage and raw feel of the site’s design with a
texturised outline while also supporting the logo.
The logo design itself is the heart of the website and where the
overall look and feel began. It was designed specifically for this client on
their suggestions and preferences. As mentioned before it features the
all-important moto of the business as well as a ‘catchy’ and very brand-friendly
symbol, useful for smaller products. As our logos are all made in
high-resolution, this can now easily be used across all forms of branding from
small merchandise to large print advertising. The main text font is another key
element that pays tribute to the old-fashioned feel and love of the sport that
many of Forge Ahead’s clientele will be especially fond of and be motivated by.
We’re happy to say the client was very pleased with their
website stating,
“The whole service is amazing and everything is great from
the prices to the help I’ve received,”
and gave us 4 and a half stars.
To read more about how important a logo is to your company and your website, read our previous blog post here:
To visit and experience the website of Forge Ahead yourself,
please visit the link below:
Find out more about Toolkit Websites, Web Design in Southampton, Hampshire, UK and how they can help your business grow.