Web Design Blog : Toolkit Websites

Web Design Blog

Website of the Week - The Paul O'Grady Show



This week’s Website of the Week goes to The Paul O’Grady Show. This website’s design as well as its build process can only be described as passionate and show-stopping. It was an incredible feat of organisation and teamwork from everyone involved and was completed in a record-breaking one day! This was quite an achievement for Toolkit Websites and we are very proud to present this website to you to explore and hopefully come back and visit regularly in the future.

The birth of this website marks the return of The PaulO’Grady Show to ITV. Beloved comedian, Paul O’Grady, delights viewers every weekday at 5pm with a variety of entertainment including performances from current musical artists, light-hearted talks with special guests and even competitions for viewers at home to take part in. As well as needing a complete website within a short time, the client also needed to be able to update the content frequently, announcing the line-up for the show every day ready for the evening show.

Both the design and the content of the website are strong and are an asset to the programme itself. All elements of the custom dressed Home Page will be instantly recognizable to viewers of the show and can be identified from the opening credits to actual set pieces used. It makes the most of the dramatic logo that features the show’s title as well as the theatre-esque background and the ‘name in lights’ font style. It all follows this elaborate broadway theme right down to the smallest detail; note in particular the charming, custom social media and email icons.

The design of course is crucial to this website’s championing of The Paul O’Grady Show, but it is the content that adds the substance. Using The Toolkit Editor, the client is free to add relevant information, links to supporting sites and even create new pages, at will. This is a great opportunity for a programme that is shown on a daily basis as it keeps viewers informed, updated and even adds that little extra sense of a shared experience through the mighty network that is the World Wide Web. For example, if you take a look at the site currently, you will notice a page has been especially created detailing information about the endearing dogs that were featured on Monday’s episode for the people at home and potential new owners.

Overall, it’s obvious that while The Paul O’Grady Show and this website were created to entertain, with its rich design and strong branding, it only decorates its heart and true purpose which is to bring happiness to homes around the country and to raise awareness on issues very close to the client’s heart; all of which is perfectly embodied by the picture of its two stars found on the Home Page.

The client was also happy with the site, stating that they found the whole process positive and that they were especially impressed by our ‘fast and professional response’ before giving us 5 stars.

Read a previous blog post here that talks about other instances in which Toolkit Websites went above and beyond to meet tight deadlines.

http://blog.toolkitwebsites.co.uk/2010/08/going-above-and-beyond-to-meet-tight.html

And to visit the actual website of The Paul O’Grady Show as mentioned on the programme itself, click on the address below:

http://www.paulogrady.info/

Find out more about Toolkit Websites, Web Design in Southampton, Hampshire, UK and how they can help your business grow.
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Website of the Week - Forge Ahead

http://www.forge-ahead.co.uk

This week’s Website of the Week deservedly goes to ForgeAhead. On the outset, a website that presents a very creative and high-impact design but in actuality is an extremely simple layout that will be optimally user-friendly when updating as the client and his business inevitably grows and evolves. Encouragingly, interest in this was expressed even prior to the publishing of the site. 


The philosophy of Forge Ahead is stated clearly and proudly in the logo’s tagline. ‘Oldschool Methods and Contemporary Science.’ This epitimises what the client is trying to achieve and completely reflects his knowledge and experience in his field. It’s not just about getting fit with Forge Ahead. Emphasis is placed on motivation as well as building character and they specialise in all areas from weight loss and general strength improvement to boxing technique and padwork. 


Looking at the website you will notice that a very nostalgic and vintage look has been applied to all focal points. This immediately draws in and appeals to fitness enthusiasts and novices alike. The header of the website is a simple, black and white photo of a boxer, relatable yet inspirational all at once and pleasantly accented by a shock of blue from the side-positioned menu. The menu enhances the vintage and raw feel of the site’s design with a texturised outline while also supporting the logo.


The logo design itself is the heart of the website and where the overall look and feel began. It was designed specifically for this client on their suggestions and preferences. As mentioned before it features the all-important moto of the business as well as a ‘catchy’ and very brand-friendly symbol, useful for smaller products. As our logos are all made in high-resolution, this can now easily be used across all forms of branding from small merchandise to large print advertising. The main text font is another key element that pays tribute to the old-fashioned feel and love of the sport that many of Forge Ahead’s clientele will be especially fond of and be motivated by.


We’re happy to say the client was very pleased with their website stating,

“The whole service is amazing and everything is great from the prices to the help I’ve received,”

and gave us 4 and a half stars.




To read more about how important a logo is to your company and your website, read our previous blog post here:




To visit and experience the website of Forge Ahead yourself, please visit the link below:

http://www.forge-ahead.co.uk


Find out more about Toolkit Websites, Web Design in Southampton, Hampshire, UK and how they can help your business grow.
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