Web Design Blog : Toolkit Websites

Web Design Blog

Website of the Week - Euro UK Moves Group Ltd


Our website of the week this week goes to Euro UK Moves Group Ltd on the basis of their flattering redesign and complimentary mobile site. Google recently discovered that eight million people in the UK access the Internet from their smartphone every day and as 7 in 10 People in the UK now own a smartphone, it’s become more important than ever to talk about the business potential a mobile site could bring to your company.

Euro UK Moves Group Ltd are a removals and storage company based in the heart of Staines, Surrey. They aim to not only move all your furniture for you but also take care of you from start to finish. On the whole, they understand that every move is different and want to make sure to create a package tailored to each individual client’s need. With this as their philosophy, a multi-device website was one of their main objectives during the site’s redesign.

By having a mobile site, Euro UK Moves Group Ltd has ensured that the viewing of euro-ukmovesgroup.co.uk is as interactive as possible across any device their clients might potentially use to seek out their services - each varying in screen size and performance capability. The mobile site was custom-designed by our own Team at Toolkit Websites to support the branding of the existing website. You can see a recognizable gold bar at the top in both versions as well as the same header animation which appears to change even in mobile phone browsers due to the mobile-friendly technology we use.

When you first visit the mobile site, you are at the outset greeted by a thumb-friendly menu. This makes navigation of the site on a small screen pleasing and convenient for anyone out and about or on the go. The text is also displayed much larger than on the desktop version of the site so there is no need for the user to be constantly zooming in and out to navigate and overall is more suited to the more portrait shape of a mobile screen. Mobile sites are also easy to update using The Toolkit as any changes made on the desktop version will automatically update the mobile version too!

Looking at the image above, a few of you Apple fans might have noticed that we're already using the new iOS7 in our blog entry this month! To see more examples of the mobile sites we have designed at Toolkit Websites and see how they differ from PC counterparts, see our Portfolio here:


If you’re interested in improving your company’s online presence, read a bit a more about how to optimise your site for mobile devices in our previous blog post here:


To have a look at Euro UK Moves Group Ltd’s mobile site, click on the link below in your phone’s browser:

http://www.euro-ukmovesgroup.co.uk/

Find out more about Toolkit Websites, Website Design in Southampton, Hampshire, UK and how they can help your business grow.
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Mid Month Blog - Benefits to Blogging


Blog your way up the rankings

Blogging has been one of the most enduring creations of the internet age. With a simple but powerful platform for self-expression, a wave of writing that’s unparalleled in human history has been unleashed. Blogging is also a brilliant tool for business: companies can become individual and personal, show their expertise and talk to their customers. It’s also a great – and simple and cheap – way to send your site shooting up the search engine rankings.

Toolkit helps make business blogging easy. We use the Blogger platform from Google but personalise it and bring it into your site so that your branding remains smart and consistent.

First, the hard business sense. Search engines love a good blog. Regularly publishing new content is one of their first recommendations to site owners. If you write good, informative copy people will link to and share your content further increasing your rankings. Leaving your blog on one of the free platforms – Blogger or WordPress for example – will lend them the power of your links, which is why Toolkit will bring your blog onto your main site.

Now, the softer side of blogging. And that’s key. Give your business a face and a personality and people are more likely to buy from you. It’s a two-way thing too; customers can comment on your posts and start a dialogue. Huge corporations invest vast sums in trying to personalise themselves, inventing Kwik Fit Fitters, 118 men and the like. As a small business, you don’t have to, so take advantage of it.

Make your blog useful. Offer tips and hints, giving away a couple of trade secrets will be well worth your while both in popularity on the web and on the bottom line.

Running a blog will demand a bit of effort on your part and if you’re not able to post regularly, which means at least once a week, then it’s probably best not to bother. An irrelevant, months old post at the top of your blog will be perceived as negatively as reacting smartly to the latest industry news will be positively.

Some tips for good blogging.

Be regular, be useful and be entertaining. Keep your content lively and interesting and people will come back. Videos and photographs are very easy to upload too.

Think like a customer. Try to think what people want to know about your area of business and how they ask search engines to tell them. Be sure to include that sort of phrasing in your copy.

Don’t hide your light. Submit your blog to relevant directories to push it up the Google rankings. And use the Google Author programme to have your expertise recognised, once you’re registered all you have to do is sign all your posts.

Enjoy it. Most people who run their own businesses do it because they love it. Tell people, no one wants to engage with an unhappy tradesman going through the motions. Show that you care and what you learn along the way. This is your chance to tell your story and people love stories.

Find out more information about our own Blogging Service via:


Call us now on 02380 633644 to ask about setting up a blog on your site.


Get in touch with Toolkit Websites, Web Designers in Southampton, Hampshire, UK.
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Website of the Week - Hot Wok Kitchen

Our Website of the Week this week goes to Hot Wok Kitchen for their quirky and utterly unique design. This kind of website was made to catch the eye of potential clients and make the browsing of its 10 pages a fun and interactive experience for customers of all ages. In their own words, the website was made to match the ‘high-impact branding’ of the business.

Lee Kum Kee's Hot Wok Kitchen is a ready made branded concept that provides caterers with a front of house solution that fits into any food serving area. From Education to Business & Industry, Leisure to Outdoor Catering, the Hot Wok Kitchen team provides operators with support and materials that ensures effective on-site communication and sales demand! With such an accessible sales pitch, the client needed an appetising and attention-grabbing site.

Five pages of this website were designed completely to the client’s specifications and included bespoke page dressing so that they stood out layout-wise from the average website. You can see this most obviously in action on the homepage where the appealing Slider Image, with its modern look and unique shape, is also extremely navigationally-friendly. Each slide, when clicked on, takes the website user to the relevant internal page. Using this strategy a web-page can use a whole variety of shapes, textures, fonts and special effects. The possibilities are endless!

For such an active company, a Blog Set-Up is also a great idea. With Hot Wok Kitchen on a campaign to promote the benefits of noodle-based Street Food to youngsters as well as working adults, their blog will give them a voice to broadcast new recipes, tips news and even special events. Having a blog is a great way to discuss your company’s philosophy as well as form a close and personal relationship with your customer-base.

To read more about why a Blog Set-Up is such a great idea for you, read OUR blog here:

The client, Hot Wok Kitchen, were very happy with their website and stated that they found our team ‘very responsive and patient’ before giving us 5 stars for the build process.
 



Toolkit Websites are expert web designers in Southampton, Hampshire, UK. Get in touch to see how we can help your business grow.
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Website of the Week - Inspired Experiences Limited

This week’s Website of the Week goes to Inspired Experiences Limited for their uniquely colour-schemed site and their creative use of stock images. The client was very involved with the build of their website and offered their own creative input on the project from day one which made the process fantastic for both parties.

Inspired Experiences itself, is a team of expert consultants and coaches who design and deliver programs to develop high performing, customer focused culture in organizations. 

Julie Robinson, the founder and our liaison on the build of the website, has extensive corporate experience and has held a number of senior roles in customer services, operations and transformation and planning.  At Virgin Atlantic she worked with Richard Branson to develop and deliver the branded customer experience that has been a key element of Virgin’s style and success.


The client specifically requested a grey and orange colour scheme which, as you can see, really stands out from the crowd and is a very rare choice when it comes to company colours. This palette was then used consistently across the logo, text and even the images on the site. The client even provided visual content themselves in the form of resourcefully modified stock images that were created in simple image editing software available to anyone.

With Toolkit Websites it’s completely up to each client how much control they want over the design and layout of their website. We make the site bespoke to you and can offer as much or as little input as you want. With regards to design, there are a wealth of different resources at your disposal: everything from the experienced opinions and insights of your very own Project Manager to helpful Stock Image websites which can provide material or offer inspiration depending on what you require.

Inspired Experiences Limited were very happy with their website, stating:
“Your people are great and ‘The Check-list’ is very helpful in understanding, from beginning to end, everything that you have to do. You can see where you stand throughout the project.”

For a few more tips on great Web Design and how you can improve the design of your site yourself, read our blog post here:



Toolkit Websites are expert website designers in Southampton, Hampshire, UK. Get in touch to see how we can help your business grow. 
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