YouTube celebrated its eighth birthday this week and
announced the incredible fact that 100 hours of content is uploaded to the
video sharing site every minute. Along with one billion visitors a month, which
is pretty much half of all web users, the site is undoubtedly one of the
biggest and most powerful on the planet.
One of the charms of YouTube is its huge variety. If you
want to educate yourself on everything from philosophy to how to change a plug,
you’ll almost certainly find a video to help you out. If you want to watch cats
falling over, you can do that too. It also contains a great deal of nasty,
illegal and plain rubbish content, but the site does its best to take down what
it can, and it remains one of the safest sites online, another of its
attractions.
However, don’t forget that YouTube is now part of the Google
empire and, like all huge sites, it will probably have to pay its way one day
in the not too distant future. Imagine the hosting costs for storing all those
cute kids and ranting conspiracy theorists. Paid for subscriptions to channels
look likely to be on the cards shortly.
So fast moving is the social media world, and YouTube with
its Google integration is now certainly part of that world, that these records
are almost certainly out of date by now.
But, here are YouTube current greatest hits. When the list
was first compiled in August 2007, the number one was a comedy video with 56
million views.
1 – PSY: GANGNAM STYLE with 1,491,867,496 views
2 - Justin Bieber: Baby with 845,312,696
views
3 - Jennifer Lopez: On the Floor ft. Pitbull with 661,002,113
views
4 – Eminem: Love The Way You with 551,380,582 views
5 – LMFAO: Party Rock Anthem with 531,116,118 views
6 - Harry and Charlie: Charlie bit my finger again with
519,814,575 views
7 – Shakira: Waka Waka with 515,795,317 views
8 - Lady Gaga: Bad Romance with 514,458,291 views
9 - Michel Telo: Ai Se Eu Te Pego with 491,987,017 views
10 - Don Omar: Danza Kuduro ft. Lucenzo with 435,911,231
views
That’s an extraordinary reach and while the list confirms
that the once DIY spirit of YouTube has now been somewhat undermined by the
arrival of big, powerful media brands, hundreds of millions of people are still
watching a couple of kids because they make them laugh.
If you’re serious about getting attention for yourself and
your business, then YouTube really ought to be part of your mix. For one thing
it’s free hosting of a short film, and the costs of making good quality moving
pictures is coming down all the time.
One of the first lessons of social marketing experts though
is to beware of diluting or confusing your message by chopping and changing
your appearances across different channels.
Toolkit are social media experts. We can get you set up on
all the main platforms with great looking, easy-to-use profiles, pages and
groups. We’ll help you get started on YouTube too, even uploading your first
videos for you and teaching you how to feature them on your own site.
An
integrated message is vital in social media marketing and Toolkit are here to
help. Just call our team on 02380 633 644 or visit www.toolkitwebsites.co.uk to start
the cameras rolling.