If you run any sort of business website, you’ve almost
certainly been offered SEO services of some kind. Search Engine Optimisation is
here to stay and if you’re serious about getting visitors – and among them
customers – to your website, you need to have an SEO plan. It’s nothing to be
scared of and there is no magic answer (beware anyone who promises you the top
result on Google in three weeks), it’s just a matter of good practice and
patience
SEO is designing a site and producing
content that works well with search engines. It’s about the way your site is
designed – at Toolkit, we’ll ensure your site is search engine friendly – and
about the content you produce.
Social media has made massive inroads into how the web
works, but if you think about your behaviour online, when you want to find
something specific, you’ll probably still go a Googling. And the people who
arrive at your builder’s site after typing in ‘good builders in Southampton’,
are very likely to become customers.
Search engines index the web by ‘crawling’ the whole thing.
The way they make their assessment of the value of your site to their customers
is automatic, so it needs to be designed in a way they understand. Sadly, you
could have the most beautiful site on the whole web and be the absolute best in
your business, but if Google can’t see you, no-one will come.
The big engines are constantly updating the way they work
with one thing in mind – providing the best answers to the actual questions
that their users ask. This is the game you need to be in for good SEO – the
days of tricking the engines with low quality, high quantity content are over,
you need to provide good, fresh, authoritative, well-written content that
answers those questions.
So, the basics are pretty simple, and you can certainly find
a lifetime’s worth of free reading on the subject around the web.
You can of course get Toolkit to design you a site that
Google can work with and take it from there yourself – writing content around
the right keywords, keeping on top of the latest Google algorithms, managing a
lively social media presence, finding relevant and high quality sites who might
be interested in linking to your page, and researching your industry’s hot
topics.
However, you probably won’t have much time left to actually
run your business. Seeing results from SEO takes time and effort, you need to
be consistent, up-to-date and constantly reactive to the fast-changing world of
the web.
For this reason, Toolkit works with one of the UK’s top SEO
companies, who have produced real results for hundreds of our clients and we
recommend that you do the same.
One way you can get started is with our Google analysis of your site, which for less than £50 will provide you with a report on how the biggest engine of them all reads your site and what you need to change to improve that
vital relationship
Search engines are massively technical operations and
understanding them and then producing the strategies that work best with them
takes specialist knowledge – imagine spending all that time working your way to
the top of the charts for ‘good builders in Southampton’ only to find that the
vast majority of actual buyers of builder’s services use ‘best builder in
Southampton’ as their search term.
SEO is nothing to be scared of, and Toolkit can give you
plenty of examples of our customers who are on that all-important page 1 of
Google thanks to our design, our knowledge and our relationship with the best
copywriters and the best SEO experts.
Just call our friendly local team on
02380 633 644 or visit our website to start the conversation.
Get in touch with Toolkit Websites, Web Designers in Southampton, Hampshire, UK and see how we can help your business grow.