Blackberry has been in trouble in the ultra-competitive and
fast moving world of mobile phones. The last time Research In Motion, the
owners of the brand, really hit the headlines was when its instant messaging
system happened to be the favourite of the rioters who tried to burn our cities
down in summer 2011. The Z10 hopes to change that, a lot is a stake; this phone
could save the company.
Blackberry wasn’t a winner when the world went crazy for
smartphones. Its strengths had been based around email, and now the world
wanted to share on Facebook and Twitter. Its smart little phones were out of
date in the world of the iPhone and ever-growing touch screens.
Now, Blackberry is entering the touch screen world, and you
can see straight away that the iPhone 5 has been a big inspiration for them. There
is talk of 100,000 apps being ready and waiting when customers first get their
hands on the Z10.
The hub of the Z10 is, well, the Hub. It’s Blackberry’s
attempt at a single point of access for all your messages, updates and
notifications. The design means it’s a single thumb operation to use it, it is
very clever, though could do with some fine-tuning.
While the phone looks a little Appley, the design of the
user interface will be most familiar to users of the Android Samsung phones.
As this is Blackberry’s first attempt at a smartphone
interface it will take time to get used to it, there’s no reason why you
shouldn’t.
The apps are the result of some heavy marketing spending
from the Canadian company. They have their 100,000, but they’re not necessarily
the ones that people want or need. Some big names are missing – Google, after
all, has its own phones to flog.
Anyone who’s used a Blackberry in the past will know that
the keyboard is still a real strength, even when it’s virtual and on screen.
Those claims of the fasting texting on the market are probably not all hot
water.
The camera is good, but that’s not really what the phone is
about, and has the obligatory gimmick – a feature called Time Shift that takes
multiple exposures when you shoot and allows to pick your favourite.
Under the smart exterior is a dual-core ARM processor
running at 1.5GHz, and with 2GB of RAM and 16GB of storage (you can add more
with a card).
Blackberry’s journey into the world of the smartphone only
confirms that this is where the future of the internet lies – Google has gone
‘mobile first’, pads are selling like hotcakes and mobile browsing is predicted
to over take fixed internet access by 2014.
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