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Battle of the video sharing apps

If the brevity of Twitter’s 140 character limit is your thing, then the company has a new way for the straight-to-the-point among us to communicate, six second video clips.

Twitter has bought Vine, so now it has its own video sharing service that aims to be the Instagram for the moving image. Like all the latest social tools it’s designed for quick sharing and uses hashtags to organise and search its content.

According to the Vine blog: “Posts on Vine are about abbreviation — the shortened form of something larger. They're little windows into the people, settings, ideas and objects that make up your life. They're quirky, and we think that's part of what makes them so special.”

They also loop automatically, which – certainly on a full size screen – makes them quite hard work to watch and if you leave the sound on extremely disconcerting to listen to. You can see Vine’s own example, here, and a ‘how to make steak tartare’ video made by Dom Hoffman that Twitter boss Dick Costolo chose to retweet, here.

There are now two big (having Twitter behind you makes you big) video sharing apps out there and the main difference is time. Viddy allows its users a whole 15 seconds to talk to the world and has some big-name users, including Justin Bieber and Bill Cosby.

There’s also Socialcam, which like Viddy offers Instagram-style filters, and has been successful with some big brand users.

But while these newbies play, a giant is stirring in the jungle. Google’s YouTube now has an app too. Called YouTube capture, reviewers have liked the ease of use and seamless sharing as well as some clever image enhancing software.

While Viddy has 39 million users and SocialCam 56 million monthly users, the YouTube website is one of the big daddies of the web and last year’s stats include the staggering figure that over four billion hours of YouTube videos are viewed each month.

Vine is free from the iTunes app store.

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