Twitter may be great for celebrities to keep us updated with how their diets are going but it has also proved to be an essential tool for businesses of all sizes. However, as with many of the various social networking platforms and internet marketing tools, it will only benefit your business if you use it in the right way.
When you use Twitter to help market your business it is essential that you are not too overtly “sales”. Many business Twitter accounts will constantly link to their website in an attempt to try an get a steady stream of traffic, but you need to think about it from the point of view of your target market. Nobody will follow a Twitter account which is just link after link, so try and spice it up - whether it’s related news updates or even completely unrelated comments about your day and events during it. You need to be subtle about your sales tweets if you are commenting on something that’s happened, you can maybe try and slip in a link for example “can’t believe how warm it is today - ice creams all round for us at www.mywebsite.com”.
The amount of updates you should post is another decision you need to make, and one that can effect the success of your Twitter marketing efforts. For example, nobody wants their Twitter newsfeed to be filled with loads of offers and links to products, even if they have an interest in that particular product or service, so constant updates will see your follower count quickly diminishing. However, there’s no point in having Twitter if you can’t use it to promote your offers and/or link to your website - a thousand follower isn’t much help when none of them even know what your web address is. So what is the perfect amount? Well a good amount depends on what the statuses are, if you’re just posting links to your products or website, 1 or maybe 2 a day would be sufficient. But as discussed earlier for those who may be posting about various less relevant subjects, this could be increased to 4 or 5 a day as long as only 1 or 2 are “sales” tweets.
This may all attract relevant followers for your Twitter but there are other things you can do to attract more. You should always try and promote your Twitter to existing customers, they are clearly interested in your services/products already but this will give you a platform to advertise special offers, sales and/or new product lines. This can be done by incorporating your Twitter feed or link into your website but also into your emails and any forms of marketing material. Unless you are a celebrity, following and speaking with others is an important part of increasing your relevant followers. Whether it’s other firms, individuals working in the same industry or your previous customers - following individuals and tweeting to them will increase the perceived legitimacy of your business whilst also raising the possibility of re-tweets and replies which can lead to their followers to follow you.Find out more about Toolkit Websites, Website Designers in Southampton, Hampshire, UK and how they can help your business grow.