Many of us today have a website of some description. Whether you run your own business, manage an online store or you have your own blog, tracking who is visiting your website and why is vital to succeeding in the online world.
One of the best ways to track this data is by using Google Analytics. This is a powerful, free tool that can help you work out why and how people are finding your website and can track your visitor numbers. Keep reading to learn more.
What is Google Analytics?
Google Analytics is a free tool that shows you how people found your website, how they explored it, and how you can enhance their visitor experience. It provides detailed statistics about the visitors to your website.
By analysing the data that Google Analytics provides, you can improve the profitability of your website, increase conversions and drive more traffic to your site.
What you can measure
After you connect your website to Google Analytics, click the ‘View Report’ button on the initial screen. This will show you the various types of data Google Analytics provides:
· Visitors – You can find out where your visitors are located, what language they speak and how often they visit your site
· Traffic – You can establish how people get to your site. This tells you what keywords people are searching to find you and you can track websites that link to your page
· Ecommerce – If you sell via your site this will help you analyse information about transactions and revenue
· Content - This tells you which pages on your website are most popular and how visitors arrive and leave your pages
By analysing this information you can establish which keywords are most popular and this helps you boost your search engine rankings. And of course knowing which products sell best can help you make your popular items more visible.
Find out more about Toolkit Websites, Website Designers in Southampton, Hampshire, UK and how they can help your business grow.