Web Design Blog : Toolkit Websites

Web Design Blog

Special Offer on Page Dressing

Many of our clients are taking up our page dressing service to add that little something extra to the key pages on their website. The service includes the creation of up to 3 bespoke static graphics, such as buttons or backgrounds, and the layout of your page content based around your needs.
The Page Dressing service is ideal for your home page to highlight important information, or to link to a form or your contact details.

We’re running a special offer on our page dressing service this month, where 1 page dressing costs £80+VAT, rather than the usual price of £95+VAT. To take up this special offer, please email us quoting MARCH2011 before the end of April 2011.

More on our Page Dressing service
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Facebook was bigger than Google Last Year - Your Business Needs to be on there!

We were very interested to read a post from social media experts Mashable.

According to Mashable, Facebook was the most searched word of 2010, and it was also the most visited website in 2010. Facebook was visited more often that Google in 2010!

As Mashable says:
"It’s only a matter of time until Facebook topples the entire Google empire, though. We’ve seen the trend develop for months: Facebook is getting bigger than Google. According to comScore, Facebook’s U.S. traffic grew by 55% in the last year and has shown no sign of slowing down."
What does this mean for our website design clients? Well, we've written in the past on our blog about how you can use a Facebook Fan Page to put your business on Facebook. This is definitely the best place to start.
A fan page gives your business a space on Facebook where you can post news, events, and updates about your business. It's a great way to stay in touch with your clients. If you'd like us to take the hassle out of getting one setup, we offer a Facebook Fan page setup service.
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Google change their algorithm, ‘Farmer update’ affects 12% of websites


On 24th February Google announced new changes to their search engine algorithm codename ‘Panda’ (renamed the ‘farmer update’). These changes were developed to decrease the rankings for low quality websites and content farms.

These websites often have large quantities of repeated and un-useful content which is often copied from other websites or used to trick search engines into ranking them high.

These changes mean that higher quality websites (those with original content, containing research data, reports and thoughtful analysis) will be at the top of the rankings.

Unfortunately some high quality websites have found that traffic has decreased since the new algorithm rolled out. Google are working on refining their algorithm, but aren’t making changes on a case by case basis.

Throughout the year Google make up to 500 changes to their algorithm, although rarely announce that there have been alterations. The new algorithm has only been rolled out in the U.S. although they are looking to expand the algorithm to all locations in the near future.

To make sure your business website does as well as possible on Google in light of the new algorithm, make sure you're updating your website regularly with good relevant content. If you'd like help learning how to use the Toolkit to update your website content, call the support team on 02380 633644 or check out our support website:

http://www.toolkitsupport.co.uk


Find out more about Toolkit Websites, Web Design in Southampton, Hampshire, UK and how they can help your business grow.
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