If you're working with website design company like Toolkit Websites, you'll probably hear the term "Call to Action" being bandied about. Whilst it does sound a bit like marketing jargon, it is actually some thing extremely important to consider when putting your new website together.
A "Call to Action" (CTA) is a part of your website that encourages the website visitor to complete an action on the website, such as filling in a form, or contacting you.
It's amazing how many people hide their contact forms away with small links on the bottom of their websites for example. We've recently updated our website to use new CTA graphics to encourage visitors to use our new live chat service.
What seems to work best to convince visitors to take action when visiting your website, is to give them a nice big shiny button to click on. If you're going to go down this route, here's some things to keep in mind:
1.Think about colour.
To make your call to action button stand out from the website, it's best to have your button designed using colours that contrast strongly with the rest of your design. This will help the button catch the eye of the website user. If you have a blue website for example, you might like to consider an orange button as this is the opposite colour on the colour wheel. Or if you have a mainly black design, a white button would work well.
2. Think about positioning.
As mentioned earlier, it's no good hiding away important links at the bottom of a website. The best places to put your call to action button are at the top or centre of your website so they are the most prominent element of the design. Remember to put lots of space around your button so it can been seen in it's own right, and not get confused with other elements.
3. Think about time.
You can increase the number of clicks on your button if you can convey a sense of urgency through it. For example having the text "Contact Us Now" sounds more urgent than "Contact Us" or simply "Contact". Adding information on how long a process will take can also help with convincing users to act. You could try "Get a Response in 30mins" on a button to a contact form for example.
4. Think about size.
Most people think that their logo should be the largest thing on their website. Not so. The largest, most prominent element on the website should be your Call to Action. Your logo alone will not convince people to contact you, but a cleverly written Call to Action that really catches the eye might just do the trick.
So, if you'd like to get more from your website, consider adding a prominent call to action on the site. We can design bespoke buttons for your website for any purpose.