The new service should allow both estate agents and private sellers to list their property as part of one of the overlays on Google Maps. The BBC say it's bad news for estate agents, as it means sellers will be able to cut out the middle man and list directly on Google.
However, the service, branded "Google for Real Estate Professionals" really seems to be setup to help property businesses rather than individuals in our opinion. Sure, it won't stop some determined sellers using it, but the sophisticated tools will actually work in the favour of small estate agents who would not be able to normally afford expensive online listings.
The people who will be hardest hit are those who run websites like primelocation.co.uk and rightmove.co.uk who only allow estate agents to list properties.
If you're in the property world and want advice on how you can make the most of this new Google feature, give us a call on 02380 633644