Web Design Blog : Toolkit Websites

Web Design Blog

Scrap the Splash Page!

When creating new websites for clients, we do not add splash pages. Splash pages are the animated intro pages that a visitor sees before they actually get to a website. We're think they look outdated design wise. In fact, they're a waste of time.

Here's why:

Most people will skip it anyway.

If there is a "Skip Intro" link, people click on it. They don't want to have to wait to see the actual content. Newfangled, a web development agency that work with marketing agencies have researched splash page usage and say that actually, 25% of visitors immediately leave a website if they say a splash page. Do you really want 1/4 of all the visitors to your website leaving before they find out what you really offer?

Slow Connection. No Website.
Whilst you might have snazzy broadband, your clients could still have dial up. And that beautiful piece of animation on the splash page will take so long to load on a dial up connection that they too give up on ever finding out about your content.

If It's So Important, Put It On The Homepage!
We understand you're passionate about your business and want to promote the brand you've created. We're passionate about our company too! But the best place for a great animated emotive introduction to your company is on the homepage surrounded by other relevant content.

They Don't Emulate the Navigation on the Rest of the Site.
The average user prefers a website where the navigation is consistent throughout. This means the menu bar, and site links stay in the same place no matter which page you're on, helping a visitor find their way around. A splash page usually has completely different navigation to the rest of the website, making it confusing to the visitor when they finally get to some real content.

Most Importantly - Search Engines HATE Them!
Search engine robots have got really clever in recent years. They now scan your actual website text and content to find out what your website is about and rank your website accordingly. But they're not advanced enough to be able to watch an animation. If your homepage consists of an animation and nothing else, there's nothing there for the search engines to rank. In fact, because they can't see anything on the page with the splash page, they may never look beyond it at all the text that's behind the splash page on the rest of the website.
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The Importance of Planning your Website’s Content

Here in the Toolkit Websites team we love working on exciting new designs and revel in all things visual. However, we also know that good website content is just as important, if not more important, than the design.

We know that when you’ve just purchased web design, navigation and content aren’t necessarily the first things to cross your mind, as Alex, our senior project manager explains:

“Sometimes when I first speak to clients they are really excited about their new website and have lots of great ideas for the design, but when it comes to website content it can be the complete opposite.

It’s important to remember that the primary purpose of a website is to convey information of some kind – imagine your website being like a newly built restaurant with a visually stunning interior. Then imagine sitting down to eat and finding that the menu is back to front and food is terrible. It’s very unlikely that you will want to visit again.

The same can happen on your website, so it’s crucial to think about what you want to primary purpose of your website to be and how you are going to display the information on it.”

Thinking through your website content early on can also really help to speed up the progress of your website build. Clients who come to us with their content already prepared can usually expect a really fast turnaround on their projects, although we appreciate that the thought of sitting down to write website content can be a daunting one.

This is why we’ve written some really helpful guides to help you plan your content, and give you some useful tips when you’re writing it up.

You can view guides on planning website content here:

Of course, if you are really having trouble putting your ideas down on paper or just can’t find the time to produce text for a 10 page website, then there is always the option of website copy writing.

They may be able to help you with your content in a number of ways, from writing the text for your whole website to making tweaks to something you’ve already written.

At Toolkit Websites we actually work with a great copywriter, who has helped many of our clients not only write their content, but also optimise it for the Search Engines.

If you would like to find out more about website copy writing, or anything else in this article, don’t hesitate to get in touch!

Find out more about Toolkit Websites, Web Design in Southampton, Hampshire, UK and how they can help your business grow.
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