Rather than just having a listing on the map, you have the opportunity to create a page about your business that ties in with the information Google has about your business and local area.
To try this out, why not search for something local in Google and click on one of the pin markers on the map in the local business results. For example, if you search for ‘Plumbers in York’, you’ll see a map in the Google results. There'll be a list of York Plumbers on the left and a larger map on the right. Against each list entry there’s a ‘more info’ link which can display information like services, people, reviews, transport links and so on.
With the Place Page service, you can customise this to include detailed information on your business or group such as opening hours and services offered. So what are you waiting for? Get customising your Google Local listing with a Place Page!