Web Design Blog : Toolkit Websites

Web Design Blog

Use a Face to Get Copy Read!

Alex, one of our account managers, found this fascinating article on how images of faces can be used to draw attention to important copy in print and web design.
James Breeze points out that people are drawn to images of faces. Using eye tracker technology, he shows that when faced with an ad with an image of a person and come text, people will concentrate on the face.

However, if you change the image so the person is looking at the text, the viewer will follow the gaze of the person and read the text.

So what does this mean for small business owners? It might well be worth trialling having an image of a person looking towards your Call to Action text on your website to see if this improves conversion.

Find out more about Toolkit Websites, Web Design in Southampton, Hampshire, UK and how they can help your business grow.