Compiled by E-consultancy and cScape, a study showed that 51 per cent of UK companies said they had focused more on customer engagement during the financial crisis to try and live up to customer expectations.
Six in ten of those who completed the survey said they were looking to use email newsletters as an increased part of their customer engagement plan.
There's lots of other ways you can use the internet to engage your customers too. Here's what Linus Gregoriadis, head of research at E-consultancy had to say:
"More companies are viewing tactics such as blogging, user reviews and on-site video in the context of a broader customer engagement strategy and pulling only those levers which are most appropriate for their business model and customers," said
If you decide to try email marketing , according to MarketingSherpa, email newsletters that contain minimal "hard sell" language are more likely to see results. You definately need to be able to measure the return on your investment. Why not take up our offer of a free trial of our powerful bulk email marketing software, Toolkit Broadcast? It keeps you in the letter of the law, whilst letting you see how many people are opening your emails and clicking on the links.
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