Web Design Blog : Toolkit Websites

Web Design Blog

Online Lead Generation

How can you use your website to generate leads?
Simple. You need to make sure the people visiting your company website are already interested in your business. Then you need to engage them whilst they're looking at your website. Finally you need their contact details so you can follow them up.
So how do you make sure the people coming to your business website are already warm leads?
By concentrating on keywords. Website content is king when it comes to search engines. Make sure that the text on your business website is really relevant to what your business does and your geographic region. Make a big deal out of niche services that you offer on your website.
Having loads of traffic to your website is great, but what you want is high quality traffic. If you have great keywords relating to your business throughout your text, you’ll get people coming to the website who are definitely looking for the services you offer.
Once people are on your company website, you have to have something to offer them. You need to establish your credibility as websites can be a really impersonal medium. Why not provide guides on your website, on a specialist area relating to your business in which you have expertise? If you sell made to measure sofa covers, why not write a guide for your website on how to measure a sofa for a cover. If you are trying to advertise your holiday cottage on your website, provide information on the local attractions in your area. All this will make you look more attractive as a business to the people visiting your site.

Finally, engage your prospective customers and get their details. Add links to the website asking people to sign up for more information regarding your special offers, a .pdf brochure or for a buyer’s guide on your product that you can email to them. These links or web pages should have your contact form visible on them, so you can capture the contact details of these interested visitors. Make your alternate forms of contact really visible on the website so people have the option to contact you through other means. When you’ve got their contact details, drop them an email or give them a quick call to thank them for their interest and see if you can make a sale out of these great online leads from your business website.

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David Lammy Nominated for BCS Award

Last year, one of our customers, David Lammy MP for Tottenham, Minister for Skills at the Department for Innovation, Universities and Skill, was nominated as a finalist in the the British Computer Society's MP Website Awards.

According to a survey by the British Computer Society only 7% of British adults have looked at their MP's website and only 46% know the name of their MP. Quite big difference to the huge amount of online interest that the 2008 US Presidential race generated!

We're currently working on a fresh new look for David's website. Let's hope he wins in 2009!
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Be Local!

Over 45% of all searches for websites on Google are location based. What does this mean for you? People are searching for “plumbers in york” and “web designers Southampton”.

You need to ensure your website content is full of location based keywords. Have all the regional areas you cover in both the body of your website and the meta tags of your website. Link to the websites of other businesses in the same field as yourself in neighbouring regions.

A really great way to tap into local business is to add your website to the Google Local Business Center.

This service allows you to list your business and your website for free on Google Maps. To quote Google: “When potential customers search Maps for local information, they'll find your business: your address, hours of operation, even photos of your storefront or products.”

Click here to sign up for Google Local Business Center.

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Keep Up to Date with Toolkit Websites!


Your friendly web site designers have been working hard all year, and to make sure you're in the know we've just launched our first newsletter.

If you're on our mailing list, you should have received your web design news for small businesses today.

If you're not, don't worry ! You can click here to read the newsletter which is jam packed with handy hints and tips for business website owners.

The January newsletter covers Search Engine Optimisation, Online Marketing and more, so get reading!

If you'd like to sign up to our mailing list and receive the newsletter direct to your inbox every month, please fill in this form.

Email:

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Who Should I Link To?

Having links to other websites on your business website can really help with SEO. Links can help improve the search engine rankings of your website. Links can help drive traffic to your business web site. Links can help build your online credibility.

But it’s easy to get links wrong. The most important thing to remember when adding links to your business website is to know who you’re linking to. Avoid link farms, and irrelevant links. Keep the links to external sites to sites that help establish your credibility and to those sites that might be of genuine interest to someone looking for your services on your website.

Ask authoritative websites in your area of the market if you can link to them to help build credibility.

It might seem counterintuitive, but links to the websites of other local businesses in the same field as yourself can help establish you with the search engines. They show that your website is in the same field as these other businesses.

Links to professional and accrediting bodies also help establish your credibility and the credibility of your business website.

Why not try setting up a reciprocal link with a business with website in the same field in neighbouring towns and counties to drive customers looking for a regional service to the right business?

You also need to maintain the internal links in your website. Make sure all new pages are linked to in other pages on your website, and you remove links to pages that no longer exist on your website.

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5 Recession Beating Marketing Tips

When economic times are tough, you need to be marketing your business more than ever. Other companies are going under left, right and centre and you could be capitalising on the gaps in the market they are leaving behind.

“How can I achieve this?” I hear you cry.

Read on for Toolkit Websites Top 5 Recession Beating Marketing Tips.
1. Get Email Marketing.
For small businesses, perhaps the single most effective and very powerful way to market your services is through Email Marketing. Regularly communicating with past customers and new prospects keeps your business at the forefront of their mind.

It’s best if you build your own list of email addresses by asking leads and customers for their email details. That way you have their permission to market to them a la Seth Godin No one likes it when you get hassled by unsolicited emails, so don’t buy email address lists from list broking companies.

When you’re list building, let people know that you’ll never pass on their email addresses to give them the peace of mind they deserve. If what you send people in the emails is useful and relevant you’ll start seeing returns. News on new products and services, special offers and all the great things your company is doing, once every 7 to 14 days will go down a treat.

If you’re going to want to send email to more than 250 people, you need some dedicated bulk email marketing software to meet the legal requirements on email marketing. Toolkit Website offer a great email marketing product to our customers called Toolkit Broadcast. We even offer a free demo to get you started. Why not click here to read more about Toolkit Broadcast?

2. Get Connected.
It’s not how many people you know, but who you know. If you know the movers and shakers in your market place, you don’t need to waste time on those huge pointless business networking events. Research who your target market sways the opinion and target them. It could be inviting them to try out your service, it could be making sure every bit of your promotional material is written to match their profile. Get their attention!

3. Get Internet Marketing.
Is your website expertly designed and optimized for the search engines? No? Then you’re wasting money by ignoring what could be your biggest source of lead generation. We’ve mentioned before that x amount of searches online are people checking out potential providers of the service and products they need. You can capitalize on this!

Make sure your website is interest, relevant and full of useful information for people who are searching for your services. Also make sure it’s full of keyword phrases that the search engines will pick up on. We’ve written a handy guide on how to optimize your site for the search engines.

4. Get Spying.
We’re not advocating doing anything illegal. But you’re going to have to be so much better than your competitors to survive the downturn. So get researching. What are your competitors offering your potential customers?

A lot of people offer what they think customers want. Get feedback from your existing customers and work out what’s your Unique Selling Point. Why did they choose to use you? c. Then combine your unique selling point with the info on your competitors to add loads of Value to your products and services. How can you offer more than the competition to your potential customers? What do they get free if they choose you?

5. Get Learning.
Your time and capital are more valuable than ever. Don’t waste it by killing yourself working hard doing things that don’t work for your business.

You need to learn what gets results for you and you business and do more of that. And if it stops working, do some more research to find out a new way to market your business.
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Images that Sell


They say a picture is worth a thousand words. Online, pictures won’t get a website to the top of the search rankings. Only keyword rich dynamic content on the website can possibly do that.

However once you’ve got someone to your business web site, how can you convert them from a lead to a customer? One of those ways is to use pictures effectively on your website.

Pictures help establish credibility. A web site that uses impersonal stock images of generic concepts will have a lower conversion rate than a site that uses images that relate directly to the product or service being sold. Quite simply, the visitor will be more inclined to believe in you if the images used on your business website are more realistic.

Own a restaurant? Use images on your restaurant website of the actual food served in your restaurant, and images of the interior you spent so much time and money on getting right. Why not even have a picture of you and your chef to give another air of credibility?

Small business person, such as a plumber, decorator or baker? Use images of your shop frontage, your van, you in your uniform and examples of your work on your small business person website. Showcase the products you offer with well lit photography and ask your website designers to remove unnecessary items from backgrounds of images.

If you work in something a bit more abstract, like insurance or financial services, and you want to use stock images, make sure the images relate to what you are trying to sell or communicate on your website. How about images of houses with for sale signs in the web design if you’re an estate agent or a mortgage broker? Consider having photographs of the different people who work for your company on the website to lend a personal touch.

Remember the images on your website help establish you in the minds of potential customers. They can’t do all the work however, so make sure they’re supported with good keyword rich content on your website to help with SEO and legal accessibility.
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What's the Best Domain Name for your Website?

You're busy working on a business website for your company. The design looks great, the content is full of keyword rich text to help with your search engine ranking. Then comes the big question. Which domain name is best for your business?

The domain name is the word based website address that people type into the address bar of their websites in order to visit your website. It also forms the second half of your email address.

As the front door of your website so to speak, it's important to choose a recognisable one. Make sure your domain name is relevant and related to your business and the keywords that relate to the website.

For example, one of our clients uses:

www.nc-painting-contractors.co.uk

This uses the two main keywords actually in the website address that correlate with the nature of the business, Painting Contractors.

We use

www.toolkitwebsites.co.uk

because along with being the name of our business it includes the name of our big product, the Toolkit, and 'Websites' to show that we're in the business of being website designers.

If a lot of your business is region specific you might want to register a domain name that includes the region.

Here one of our clients has the name of the county in their domain name, along with the major keyword for their association, 'neighbourhood watch'. This is also a good example of how you can use hyphens in domain names to break up words and get the domain name you want.

There's one last thing to consider. Here's a quote from a2008 report from Nominet, the Internet Registry for .uk domain names;

"Research carried out earlier this year by Opinion Matters indicates that British Internet users appreciate the value of .co.uk domain names. When searching for information online, 72% of people will choose a .uk address ahead of a .com address."

If you're a UK business, and you intend to do business on a global scale, go ahead with a .com domain name. But if your main focus is the local or national market in the UK, make sure you have a .co.uk domain name. 72% is a lot of people online. A .co.uk domain name helps show that your business website is local, relevant and useful to the person searching online.


Toolkit Websites can register domain names for you. If you're an existing customer, drop us an email or a support ticket with the domain name you require and we'll get it sorted for you.
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