- You need professional full time hosting so that your business website won’t go down. Time is money, and if your website is down you could lose business because customers think you’ve gone out of business. Free hosting for personal websites won’t cut it.
- Get a domain name related to your business and use the domain for your website and email. It will be a lot easier for your customers to remember, and therefore they’re more likely to visit the website.
- Out of date information on your company website is really unprofessional too. Make sure you can update your business website regularly with an easy to use Content Management System, or CMS. This way you’ll never be waiting for anyone else to make update to the website for you, you’ll be in control at all times.
- The final unprofessional sin is fussy website design. Don’t be twee when you're building a website. Having music playing the background, silly little animated characters and pointless flashing things will only drive customers away. Beware all Flash websites, as these can’t be read by screen readers, aren’t good for accessibility, and can take a long time to load. Also images of text can’t be read by screen readers, and if one image fails to load, your customers will not be able to read part of your website.
2. Not Inspiring Confidence
- Make sure there are pictures on your website that are of you, your business and your team. If you’re selling a product on your website, have accurate product images. Pictures make you seem credible, and make your website more personal in the impersonal online world.
- Display your contact information prominently on your website. Make sure the customer has a range of ways to contact you on your website, and provide an online contact form.
- Being obscure and confusing on your website is another big no- no. How many times have you read a company website and come away thinking “So what do they actually do?” Be clear and concise, and tell your customers exactly what services you provide.
3. Poor Customer Service
- Reply to emails quickly. Don’t leave your customers waiting for a response. Even if it’s a quick email to acknowledge receipt of their email, and to say you’re working on the issue. It’s better than nothing!
- Don’t forget you online leads. If someone has filled in your contact form, send them an email to say thanks for their enquiry and then follow them up! Let them know they’ve definitely reached you, and stay in regular contact.
4. Leaving Your Site Be Once It Goes Live.
- Submit your website to search engines. It takes a long time for search engines to crawl the whole internet for new websites. If you submit your website, you have a better chance of being found. Only submit your website once though! Otherwise they may treat you as a scammer. Add your website to
- Use web stats to help promote your website. Sign up to a service like Google Analytics and see which keywords are used to find your website. You can then include text on the website that uses these keywords. Keyword rich content helps boost your website rankings on search engines, and ensures only people who want your services visit your website.
- Collect email information from your visitors to help generate more leads. Use and online contact form that asks for the customer’s email address, and invite them to sign up for newsletters, or to receive a free guide. You’ll be establishing a rapport, and you’ll generate a list of email addresses you can then use for future mailshots.