Web Design Blog : Toolkit Websites

Web Design Blog

Customer Testimonial at Toolkit Websites!

This week at Toolkit Websites, one of our customers, Boyd Butler popped into the office in Southampton, Hampshire, UK. He gave us a video testimonial on why he chose to use our web design services for his business website, www.kamsportsinternational.com

Take a look!




We've added this video to our video testimonials page on the main Toolkit Websites website. You can see the video testimonials page here:
http://www.toolkitwebsites.co.uk/video

Would you like your business website to be featured on our video testimonials page? Then create a video testimonial, upload it to a video sharing site like Vimeo or Youtube and send us a link. If you do it in December, as a thank you we will create a festive banner for your website, and then return it to it's former glory in January.

We've already put up the Christmas decorations on our main Toolkit Websites site, which you can see here:

http://www.toolkitwebsites.co.uk/home
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Updating Your Website

Importance Of Frequently Updating Your Business Website

Once your web site goes live, it is important to add content to it regularly. Web site content needs to be original and always fresh. You should never have old content on your company site, as it can really turn off visitors . Website visitors should always have access to content that is relevant and up to date.

One of the best things about a website built by Toolkit Websites is that you can really easily update it using the Toolkit. By frequently updating your company website it will always have latest content which will make it interesting. The more interesting your business website is, the more likely your visitors are to return time and time again. Higher web traffic means better search engine results! Also, by having a web site that's constantly updated the search engines will return, which will help you get a higher ranking and increase in sales.

Also, you can build trust with visitors by frequently updating the website and providing interesting and relevant content. If you're an expert in a field, why not write some articles on some industry news, or some how to guides? Once your visitors start trusting your company website, they are more likely to return, it can result in better sales of your products or services.

However, your business website should have a really good professional web design. Even if you have all the latest information, visitors will not revisit a site if it hard to navigate and read due to a poor website design. So, while thinking about the design of your website, you have to consider building up the homepage, selecting fonts, using right background and colour for content, proper internal linking between the web pages, etc.

Search engines constantly change the way they rank each web page. To achieve greater success for your firm's web site in the search engine results, you also need to research more about your top keywords and use them properly on your web pages. You can use keywords in links, page titles, headings, as alt text on images, and within the content it's self. You can easily monitor keywords by using statistics programmes like Google Analytics and then update appropriately.

Regularly updating your site will ensure that you get repeat visitors and thus improve your search rankings. Better search rankings mean more exposure for your business website and your business. So get updating your content!
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Free Wine for every referral to Toolkit Websites!

We have had a lot of great feedback about our web design service over the past year with many clients referring us to their friends, family and business associates.

The number of referrals has grown so much that we have now set up a referral scheme to say a big thank you for any recommendations of our website design services.

For every new website design order that comes from a referral, we will send a gift box containing a lovely bottle of French wine and associated goodies all within a fantastic wooden presentation box.

So if you know of someone with a website that's in need of a refresh, or someone with a business without a website please fill out the referral form on our website.

http://www.toolkitwebsites.co.uk/refer

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What Type of Email is Best for Business Use?

What do you think when you see a new email pop into your inbox?

Do you judge the sender based on their address?

Do you question how trustworthy they are?

Let’s face it if you received an email from:


garden_man@hotmail.co.uk

Or

info@gardenservices.co.uk

Which one are you more likely to trust…? Getting an email address for your business is a great idea; if you can email your clients from your professional business email you will make a far greater impression.

Another important consideration is the storage of your e-mails, when checking out various e-mail providers find out what their policy is on storage make sure they offer a back-up service so you can feel safe that there is a copy kept somewhere!

Most professional email providers will make a small monthly charge for their services, because the service that they offer is far superior to free/unlimited mailbox offers. Here is a short list of questions to ask yourself before getting your business email account:

* Can I access my email online?
* Can I setup my mailbox on an email client (Outlook etc)?
* Does my mailbox have spam and virus protection?
* Can I setup my email on my mobile phone?
* Does my email support POP and IMAP?

Hang on a minute.. What did that last question mean?

If you are setting up your email on a email client (Outlook etc) you’ll need to decide if your setting up your email so its received using POP or IMAP.

POP and IMAP are just 2 different methods of receiving your email, receiving your email using POP means that the emails are downloaded onto your email client and are not saved online. Whereas IMAP means that your email client views your emails online and allows you to manage them, whilst ensuring they stay online.

We, as web site designers, strongly advise setting up any email accounts using IMAP to ensure that your emails are backed up online and you do not run the risk of losing your emails if there are any problems with your computer.
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