Sending out newsletters/updates to your existing/prospective customers is a great way of driving fresh interest to your service.
It’s important to use a service that can manage your email marketing effectively, many internet service providers don’t allow emails to be sent to more than 250 contacts at any one time. Your personal/business email is simply not designed to handle bulk mail-outs.
So what can I do?
There’s plenty of email marketing providers out there who offer specially designed systems to manage your newsletters.
Here’s a checklist of things you should look for in your email marketing provider:
Reliability – Check and make sure your provider can handle the amount of contacts you wish to send your newsletters to.
Tracking Tools – See how many people open your newsletter.
Compliance Checkers – Sending bulk email has legal Implications, Using a professional service ensures your on the right side of the law!
Subscriber Lists – Setup different contact lists for different newsletters.