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Web Design Blog

Email Marketing

If you’re not emailing your customers right now, ask yourself who is? Email Marketing is a simple yet very effective means of bringing business to your company.

Sending out newsletters/updates to your existing/prospective customers is a great way of driving fresh interest to your service.

It’s important to use a service that can manage your email marketing effectively, many internet service providers don’t allow emails to be sent to more than 250 contacts at any one time. Your personal/business email is simply not designed to handle bulk mail-outs.

So what can I do?

There’s plenty of email marketing providers out there who offer specially designed systems to manage your newsletters.

Here’s a checklist of things you should look for in your email marketing provider:

Reliability – Check and make sure your provider can handle the amount of contacts you wish to send your newsletters to.

Tracking Tools – See how many people open your newsletter.

Compliance Checkers – Sending bulk email has legal Implications, Using a professional service ensures your on the right side of the law!

Subscriber Lists – Setup different contact lists for different newsletters.