Web Design Blog : Toolkit Websites

Web Design Blog

How should I layout my website?

The layout and structure of your Web site Design is the ‘chassis’ that remains the same on every page throughout the website. A strong structure makes it easy for visitors to know where to go on your business website.

When a visitor first lands on your company website they will make an instant judgment about your company. It is important to have a professional layout in the Website Design . This will encourage visitors to stay and browse and then contact you or purchase your products.

Display your Logo. You want to build the brand of your company. The visitor will expect to see your logo at the top of the website design. Typically the logo will be in the top left hand corner.
Make the navigation easy. You want to make the navigation on your site as easy as possible for your website visitors to find what they are looking for. A clear menu and page structure is important.
Include standard pages. The modern website has evolved to include a number of pages that visitors expect to find on every website. The standard pages are: Home / About Us / Services or Products / Contact Us. Also every website should have a Site Map which lists every page on the site.
Create a Sitemap. Before you begin getting quotes for your website you should draw up a rough sitemap for your web site designer. A sitemap will give you an idea of the number of pages you need and what they will be. When you ask for quotes, your web design company will ask ‘Roughly how many pages do you need?’ and you should have an idea (even if you change your mind later).

Find out more about Toolkit Websites, Web Design in Southampton, Hampshire, UK and how they can help your business grow.
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New Toolkit Websites Team Member

We would like to officially welcome Alex Jones to the Toolkit Websites team. Alex will be managing the Support Team and helping our clients get the most out of their websites.
She has a keen eye for detail and loves to solve queries that even Morse would struggle with! She's also a recent graduate of the University of Southampton, Hampshire.

You can see a photo of Alex and read more on our website:


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How to Write Web Content

Content is one of the most important parts of your website. Visitors will not stay on your business website if the text is hard to read.

Search engines also use the content from your website to determine how highly you are ranked in the search results.Your business website content is your sales pitch and should provide visitors with as much information as they need about your business.
Tips for Writing Your Content

  • Use a Sitemap. List and name all the pages you would like to have on your company website. Then list the main points for each page.
  • Keep the Content Relevant. Don’t ramble about topics which are not related to your Main Points for each page on your business website
  • Use Lists Where Possible. Web readers often scan pages and lists make it easy to digest information on your website quickly
  • Use Headings and Sub-Headings. By splitting up the text on the website visitors can scan a whole page for the part that’s relevant to them.
  • Use a Spell-checker. You should spell-check and grammar-check your text thoroughly. Typos and badly written sentences on your business website will send visitors away faster than the speed of light.
Important Pages

  • Home Page. A short introduction to your company and website. Clear links to the most important parts of the website. An image of your team, your office or a stock photo relevant to your business.
  • About Us. Detailed information about your company, what you do, how long you’ve been in business and your aims.
  • Testimonials. A selection of testimonials from your clients explaining why they use your company and why you’re better than the competition.
  • Contact Us. This is the most important page. Add lots of different ways for visitors to get in touch with you.
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