Toolkit Websites Blog

Black Friday Facts

Black Friday is the biggest shopping day of the year in the biggest economy in the world.

Black Friday" didn't become a national term until the 1990s.

Black Friday became the biggest shopping day of the year in 2001.

Amazon kickstarted its Black Friday deals three weeks before the main event this year!

An estimated £810 million was spent online by Bristish shoppers on Black Friday last year.

At 64% of purchases apparel is the most popular item in shopping carts on Black Friday.

72% of millennials research shopping options online before going to the store.

11am is the most popular shopping hour among Black Friday shoppers.

56% of purchases are made from desktop computers, and mobile devices.

Some shoppers camp out the night before, to get to their favourite stores as soon as deals become available.

The most common items bought on Black Friday are electronics such as TVs, laptops and tablets.

With unemployment decreasing, predictions are in that Black Friday will be a massive success in numbers.

Predictions have been made that when it comes to Toys, you should hold out until December!

They said the average price for a laptop, television, tablet, camera and video game console that was available on Black Friday goes up by an average of £50.00 after Black Friday

40%: holiday shoppers who already started crossing gifts off their list in October.

60: The highest average Black Friday percentage discount you’ll find.

87 million: The number of people who shopped on Black Friday in 2014

94%: Percentage of those who will make at least one in-store purchase this holiday season.

700,000: Number of workers retailers will hire this holiday season.

Don't forget our Black Friday offers tomorrow! Starting at 9am!
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What's on offer, for Black Friday?

It's Black Friday, this Friday! This is a blog post outlining exactly what you could get your hands on, at a reduced and brilliant price. At Toolkit Websites, our customer service is our passion. So you're in for a treat this Black Friday.

If you are new to Toolkit Websites, and you don't have an account with us yet, this will be your chance to get started on a brand new website project with us! Whether you have an existing site that you'd like to improve upon, or if you want to start completely from scratch with a new design, we're the web design company for you.

"Every website design should be unique, original and built with the client in mind. That's why our web designers here at our head office in Southampton create beautiful, bespoke designs.  Unlike many other web design companies we do not use pre-made templates." Read more about our bespoke web design here. 

We don't just stop at website design. We can create your brand, including a logo too! Want to take a look at some of our logo designs that we have created previously? Visit our logo page here. 

For those that already have an account with us, we have a brilliant redesign service where we can offer suggestions and improvements to your website, and then make those changes. With a dedicated project manager, just as you would if you were starting with a new project, you will be guided through the process with ease.

As always, you will have access to our Toolkit Content Management System. We provide free and full training on how you can update your website yourself, post publication. It couldn't be more easy. 

When it comes to Social Media, we have numerous Social Media set-up options, as well as the ability to brand and make your social media accounts cohesive with your website design. Whether you want a Facebook Business page, a Twitter page, Youtube Channel, Google+ page or a LinkedIn business group, we can help. We manage all of our own Social Media in house too, so if you're stuck on ideas on what to post or how to gain followers, you're more than welcome to ask us for tips and tricks.

If you want a blog, we also have a service where we can brand this to look like your website also. We create bespoke blog skins, to make sure your brand is consistent across all boards.

Want to make the most out of email marketing? We provide business class email addresses, and a broadcast account if you'd like to be able to send out bulk email campaigns to reign in more customers. Who said email marketing was dead?

Have bespoke made custom templates created for you, and you're on your way!

There are also a number of add-on's that you could take advantage of this coming Friday. Whether you want to add drop-down menus to your website for better and easier navigation, if you want headers per page or side bars per page, or if you want an in-page gallery to showcase your imagery there are plenty of things you could add to your website to give it something 'extra.' It might be that you want a private login area for you website, where only members can access the information inside of it, you might want a bespoke form for people to fill out their details and information, you may even want to purchase more stock imagery to give your website a more fresh look. What ever it is that you want, why not give us a call on Friday and find out what deals you can get on our Black Friday promotion?

As always, we are happy to answer any questions. Simply call the office on 02380 633 644, or drop us an email!
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What is Black Friday?

What is Black Friday?

Black Friday is the biggest shopping day of the year, when retailers offer extreme deals and discounts on their services or products as a start of the Christmas shopping season.

Is Black Friday successful?

Last year, British consumers spent £810m on Black Friday. That's a rate of £9,375 every second. This year, sales are expected to surpass £1bn.

Is it an annual event?

Yes. But you also have cyber Monday, after the weekend. A day which sees even more online offers than in store.

There is also Small Business Saturday which is an initiative started by American Express in the US that was picked up by the UK two years ago. It encourages consumers to support their local retailers instead of huge corporate brands.

When is Black Friday?

This year is lands on Friday 27th November.

When did Black Friday become an event in the UK?

Black Friday first arrived in the UK five years ago when Amazon trialled it out. In 2013, Asda participated in the UK's version of Black Friday, and last year the most major UK retailers including John Lewis, Marks & Spencer, Argos and even British Airways took part.

Why is it called Black Friday?

Many retailers report their highest profits on Black Friday. The black portion of the name, "Black Friday" relates to businesses recording their losses in red ink and gains in black.

Keep an eye out for Toolkit Website's very own Black Friday offering on Friday 27th November. For one day only!

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It's that time of year again... Black Friday

Did you know that it's Black Friday this coming Friday? The biggest shopping day of the year is coming up - and it’s coming up fast. Are you and your business ready?

Since the early 2000s, it has been regarded as the beginning of the Christmas shopping season. One of the UK's first black Friday events took place in 2003 in Staples Corner London, hosted by UK retailer Currys. The outlet sold laptops and other electronic devices for under £50. Since then a lot of major online retailers have followed the trend such as Amazon, Littlewoods, AO Retail, Cotswold Outdoor and Apple.

It's the perfect time to offer your customers a discounted price for your services, for a limited time only. Not only is this a great marketing tactic and campaign but it gives you the chance to generate new business, get your brand some more exposure and help you achieve more leads.

Things to remember:

1. You need to clearly let people know when your Black Friday sale begins, and ends.

2. You need to make people aware of your sale, starting from now, and reminding them nearer to the date of the event.

3. You need to make sure that you honour the discount you are offering to anybody that makes a purchase/ enquiry within your sale times (and be flexible where necessary!)

4. Get an email campaign kick started so that people are aware of what could be up for grabs at a discounted price.

5. Use Social Media to spread the word about the fact that you're participating in Black Friday, and make people aware as much as possible, what your offer is and what they could get a discount on.

Our own Black Friday sale is taking place this Friday, from 8:30am to 5:30pm.

You will have the chance to get a discounted price on all of our services including a bespoke website design, logo design service, social media set ups, updates or tweaks you need doing on your website, Google Services such as Analytics or XML site maps and much more.

Check out our website for our services and more information.
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Making a deal, and how it benefits your business.

Did you know that this time next week, it will be Black Friday? There will be deals up for grabs everywhere! From Amazon, to PC World & Curry's, to your local retailers. Even the team here at Toolkit Websites are gearing up for a mega-deal Black Friday, offering new and existing customers the chance to purchase our services at a reduced and great price!

So, do deals work for business? And why are they such a success?

With the rise in popularity in services such as Groupon, research has shown that people are enticed by a good deal. Whether it's something they've wanted to purchase for a while, or if it's something new or different that they'd like to give a go. The results have found for most businesses offering regular and good quality deals that the amount of repeat business is staggering.

The idea behind a good deal is to do just that, entice new customers and to keep them coming back again and again. Not only do you need an offer or a deal that will get people's attention, but you need to be able to hold that attention long after the promotion has ended. In a nutshell, you need to make sure your services and products are good enough in the first place, and if so, to have a strong and solid campaign to draw awareness to your business.

The main things to have in mind before looking at offering a promotion or deal to the public is the following.

1. You'll need to make sure your staff are trained to up-sell. If a customer or client hold an interest in a product or service you are offering, your staff need to be well equipped with the right information and encouragement, and not just that, but with recommendations and suggestions of services or products that will compliment what they're interested in.

2. Think about how you are going to target your potential customers. Make the most of your free marketing tools such as Social media and Email marketing. A good campaign utilises all that is available to you, to make sure people are aware of your deal and what they could get from it. People like to pick up information on the go. Having an email come through about your latest deals and offers can entice people to click and purchase.

3. Think long term. Don't just think about getting the deals purchased, think about how these translate in terms of the bigger picture. Do you have a system in place to make sure you can make revenue and continue generating business once the deal has finished? Do you have a strategy to make sure you can turn these customers into repeat customers?

4. Generate interest in your products and services, and capture potential customers contact details. Whether you are offering a free product, or service in exchange for their email address, make sure you honour that agreement, and impress them with your customer service.

5. Think carefully about the deal you are offering. If you are a business where customers have to travel (such as a restaurant) the deal will need to be worthwhile for them to make the trip. If you're offering £5 off then you may not get the amount of customers you were hoping for. They may get in the car and travel further for a percentage off the bill and free drinks for example. You'll need to scope out your target audience and make a deal worth claiming.

There a number of things you need to make a campaign a good one. Your business will benefit from something that is well thought out and crafted. An attractive deal, with a great end result will mean repeat buyers and will lead to a profit of revenue.

If you are interested in a Broadcast service to manage your Email Marketing, or you'd like to benefit from our Social Media set-ups and branding, don't forget to get in contact with us on Friday 27th for some brilliant deals and offers!
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Website of the Week: Tweedy Laundry

This week's website of the week goes to Tweedy Laundry. Tweedy Laundy's services are tailored for busy Mum's, working professionals, families and those city professionals who need to be impeccably dressed all of the time, yet with a hectic schedule and lack of sufficient time to tend to their clothes properly.

Senior Project Manager Lanara, began firstly by creating the logo design. The client wanted it to resemble a washing label, with the three little icons below representing the main services. The choice of colour features a soft pale blue, which the website design then followed.

The website uses a parallax scrolling technique, meaning the the images appear to stay fixed behind the website whilst the panels move. This gives the website some movement and fluidity.

The price list page features a tabular layout formulae to clearly show the pricing system, and the careers page has been put together so that the client can easily and quickly update the page with any new vacancies or opportunities.

The contact page features a Google map which pinpoints the exact location of the premises, to enable you to find directions and connect it to your GPS on your phone if need be.

The client said that they particularly enjoyed the presentation and look of the final result, and kindly said that "Your service is superb! Keep up the good work!"
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Toolkit's Guide to: Website Project Length

It's a question we're asked a lot. And the answer is always different, depending on the project, the industry, the size of the website and more.

We understand that each client has different website design objectives and with our expertise we are confident we will deliver the perfect solution. Throughout the process our clients are equally involved, discussing various design ideas with their dedicated Project Manager who will work hard to ensure their website turns out exactly as planned.

Every website design should be unique, original and built with the client in mind. That's why our web designers here at our head office in Southampton create beautiful, bespoke designs.  Unlike many other web design companies we do not use pre-made templates.

The amount of time it takes to design and develop a website depends on two things: Us and You. With a responsive web designer and a responsive client, the website will be completed quickly and smoothly.

On average, a small sized website should take 4-8 weeks to complete. A large portion of this time is spent by you, as the client, writing or collecting together the necessary text for the pages.

Completing the site in 4-8 weeks is considered fast in this industry. The web design industry is a complex one. We love our work, and we take pride in it, meaning we want to spend time getting it right. With new technology and trends coming in each year, we are often making tweaks to our systems and in turn being able to offer more complex, and cool functionality to our clients!

Your new website should take time to build.

When a company consistently delivers high quality work, they’re going to be in higher demand. A company that does good work AND isn’t busy is a rarity.

Building a new website is hard work, and not just for us as the web designers. There are certain things that only you can do. Gathering content, providing feedback, answering questions. Taking the time to respond and provide the necessary input for your project isn’t always convenient, and thus can slow down the project progress. That's normal, and we will fit around your work and your life when necessary.

Where complexity is higher or the scope of the project is particularly large, projects can take a number of months or longer depending on a number of factors. It completely depends on your individual project needs.

Completing a project in less time is possible and we’ve often met tight deadlines for those that need it. We don’t recommend it, as at the end of the day, the website is the first impression your customers or clients will get of your business. It deserves to have time spent on it to make sure it's right. Your project is best served by having a time line that is reasonable, realistic and achievable. This is why we have an unlimited design change policy, meaning we will work on it until we get it 100% right.

Got a question? Let us know!
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