Wednesday, 30 July 2014

Making the most of Free Social Marketing

When it comes to your business and social media, you need to think about the advantages having these accounts can have for you, and how to use them wisely. Websites need more than just a good Design or a talented team of designers at your beck and call, they need to be interactive, modern and up to date.

Twitter - Grow your business, 140 characters at a time

The key thing about Twitter is that you are able to tap into what your clients or target audience is talking about. You can see what topics are trending, what companies or industries have the most buzz about them, and you can follow in their footsteps by using Twitter as a marketing tool.

Twitter happens in real time, so this is something you have to constantly be on top of, in order to have your finger on the pulse.

Twitter is a means of listening to your customers, clients, colleagues, industry leaders and anyone else who might comment on your product or business. Twitter is about networking and knowledge sharing. It is also a way that your potential clients can hear about you, ask you questions or simply become aware of your presence.

The best thing about Twitter is that it’s humanizing your business and giving it a voice. Some of the more successful brands on Twitter allow and encourage interactivity with their business on Twitter, engaging clients, and launching competitions and even solving client’s problems in real time.

You can read about how to get started, what Twitter can do for you and read the success stories here

Facebook - Increase your Exposure to Existing & Potential Customers

Facebook has 1.19 billion users. Having a Facebook page not only opens you up to being discovered and found, but it is also a way of advertising your business… for free. Having a business page where you encourage clients/ customers to like you, review you and interact with you is a very positive thing. The more you engage with it, the more successful it will be.

Facebook also has great features such as an online Facebook shop, you can use it’s unlimited photo uploader to showcase your products or services and you can also use it as a platform to draw potential clients in, by launching competitions, prizes, asking and answering questions and interacting with your target audience.

With both Facebook and Twitter, you can brand and style them to match your websites design.

We have these services available which you can read more about here:

LinkedIn – Increasing your reach and expanding your network

LinkedIn is your companies’ online business card. It’s a place to connect with your clients, connect with your potential clients and also to connect with your industry partners.

LinkedIn has great tools for furthering your business, whether it’s recruitment, joining groups where potential clients or leads could be, or simply publishing your thoughts on your industry, LinkedIn is a great place to be for all things “business” related.

Take a look at creating your own account here:

All in all, social media is a huge advantage to your business and to your website. Being available to your target audience on multiple platforms and engaging with them can show people that you are up to date, and reaching out in a variety of ways.

Not only that, but having your social media accounts linked up to your website, or having embedded feeds can synch your business website with your social media platforms in a way that it feels seamless and easy to access. In terms of search engines as well, your content from your social media platforms will help your content remain up to date and fresh.

You can take a look at our social media and set up services on our website here:

Find out more about Toolkit Websites, Web Design in Southampton, Hampshire, UK and how they can help your business grow.

Wednesday, 23 July 2014

Our Content Management System - The Toolkit

Every website we design comes with our very own Content Management System (CMS) called 'The Toolkit' which has been specifically developed for small businesses. Our heavy investment and constant strive to improve our CMS has lead to The Toolkit becoming one of the best in the market for small business owners who want quality AND peace of mind when managing their website.

What does it do?

The Toolkit is the place where you can log in and manage your websites content, whether you want to add new images to your gallery, tweak the text on your pages, add or manage links in your text, pick up your website enquiries or anything else website related, The Toolkit is the place to do exactly that.

During the websites design, your content and design is managed and controlled by a dedicated Project Manager. They hand over the reins to you once your website is live, meaning that once the websites design work is completed you have the freedom to login and make regular updates whenever you like.

Don’t panic though! We provide full training on how to use The Toolkit, and we are always here on the end of the phone or email if you ever get stuck. The Toolkit also features a “magic” button, which means you can back up to a previous time, in case you do make a mistake and want to revert your changes.

The Toolkit has all the tools you need in order to optimize your website for search engines, regularly update your content so that it is fresh and new, update your image galleries with up to date photos, and a lot more features that mean you can really get the most out of your website.

What if I have a question?

The Toolkit has been designed so that it’s easy to use, easy to navigate, and you can login from anywhere. If you don’t have the time, you can assign a colleague or family member as a user on your account to make updates to your website content on your behalf. We offer unlimited training sessions as well and have an extensive support site meaning that we’re always on hand to help, even if it’s out of office hours. All you’ll need to do is find the guide you are looking for and watch the video or follow the step-by-step instructions each guide offers.

And if you really do get stuck, you can give us a call or drop us an email. Our Passionate Support Squad will be happy to help, after all, that’s what we’re here for!

Take a look at our CMS comparison report here,

Find out more about Toolkit Websites, Web Design in Southampton, Hampshire, UK and how they can help your business grow.

Friday, 18 July 2014

Final Re-branding Tip - Your Company Name

Your company name is one of your most valuable assets. An effective name establishes a strong identity and describes the type of business you're conducting. When it comes to rebranding or revamping your website design, having a look at what domain names that are available to you, using your business name could be a great idea.

When it comes to Search Engine Optimisation, having a domain name that uses the keywords that you want your business associated with can have a positive effect. Remember, you can have multiple domains that point to your website, meaning it can be found in multiple ways.

There are now a lot more domain suffixes to choose from (, .uk, .net, .org), and you can purchase these from Toolkit Websites. Give us a call today to discuss what suffixes are available and how they could benefit your business.

All in all, your company's image should be simple and straightforward. Making these basic decisions about your new image and then implementing them into a redesign of your existing site will really make the difference in terms of getting the most out of your website and generating leads and business from it. Your business branding should be top priority in your marketing plan

Find out more about Toolkit Websites, Web Design in Southampton, Hampshire, UK and how they can help your business grow.

Thursday, 17 July 2014

3rd Re-branding Tip - Page content & SEO

The design isn't the only area of your website you need to update when it comes to a re-brand.

For example, if you have recently changed the types of products or services you sell, you will need to update your Meta Data for Google, the content on your website for clients and the navigation of your pages depending on your new strategy.

Updating your websites content is crucial to the success you achieve in Google's rankings. To go higher you need to use our SEO Guide and make sure your websites information is as up to date as possible and changed as often as you can.

To help you, Toolkit Websites provide a variety of Search Engine Optimisation tools including a Site Report service which can tell you how well your website is doing currently, and you can then run another report after your re-brand to see the difference and improvement it has made.

You can view our search engine services by visiting our website or for more information contact your Account Manager.

Find out more about Toolkit Websites, Web Design in Southampton, Hampshire, UK and how they can help your business grow.

Wednesday, 16 July 2014

2nd Re-branding Tip - Your Website Design

A redesigned website can have a significant impact when it comes to increasing the success of your business. Most businesses generate their leads through their online presence, and even if this isn’t the case your website is bound to be looked at by potential customers who want to get a good feel about your company before working with you. Your website is the first piece of marketing material a potential customer will experience, so it’s worth putting an extra effort into making your websites design look modern and stand out.

With a great design, attractive graphics, well optimised content and well written copy, you will be well on your way to attracting more prospective clients for your business, just by making a few changes to the way your website looks.

Redesigning your website is just like starting from scratch except you have all your pages and content ready as a starting point. For some fantastic before and after shots of how much a redesign can change your companies image, visit our Redesign Portfolio.

Toolkit Websites offer a bespoke redesign service for your web design, which we’d be happy to discuss with you in more detail on 02380 633 644. We can take a look at your current website design and make suggestions and recommendations of how to make better use of your website.

Find out more about Toolkit Websites, Web Design in Southampton, Hampshire, UK and how they can help your business grow.